RH, formerly Restoration Hardware, has been undergoing a transformation over the past eighteen months to become a more inspiring and disruptive brand. The company is shifting its focus from climbing the luxury mountain to creating bespoke experiences like RH Yountville, private jets, and a luxury yacht for charter in the Caribbean and Mediterranean.
This legacy of luxury is extending its reach to the seas. Here's an inside look: https://t.co/utiGXBKbvb https://t.co/H23BYqQSfp
I have no idea what business $RH is in but I wouldn't invest in it. "We're a furniture store dabbling in absurd real estate and hotel experiences". The TAM consists of "rich people who aren't *that* rich". As long as RH captures 90% of those ppl it's fine Godspeed. https://t.co/B9sOq9MuB9
RH: "we are creating bespoke experiences like RH Yountville, an integration of Food, Wine, Art & Design in the Napa Valley, RH1 and RH2, our private jets, and RH3, our luxury yacht that is available for charter in the Caribbean and Mediterranean"
$RH CEO: "We have spent the past eighteen months destroying the former version of ourself and are in the process of unleashing what we believe is an exponentially more inspiring and disruptive RH brand.." https://t.co/M4Y6IAntHq
$RH "We have spent the past eighteen months destroying the former version of ourself..." What happened to "climbing the luxury mountain" - a phrase that appeared in every shareholder letter from Q421 to Q123? https://t.co/r7c5XDdxOt
$RH "We have spent the past eighteen months destroying the former version of ourself..." What happened to all the discussions over the last few years of "climbing the luxury mountain" - a phrase that appeared in every shareholder letter from Q421 to Q123? https://t.co/1mBMWn2ZNu
$RH has gone from telling us it was all about macros & others destroying their brands to get volume to now saying it needed to destroy itself to be more 'inspiring' and 'disruptive'. Issues it had all along but wanted to blame literally anything else. 🙄 $WSM $ARHS https://t.co/P6eqJxs67h
$RH "We have spent the past eighteen months destroying the former version of ourself and are in the process of unleashing what we believe is an exponentially more inspiring and disruptive RH brand." https://t.co/EZ695nvurH