Delta, under CEO Ed Bastien, has successfully navigated a challenging merger and pandemic, emerging as a standout in the struggling airline industry. The airline's focus on luxury is evident in its exclusive airport lounges, including the newest and largest lounge at JFK with upscale amenities like fine-dining restaurants and high-end massage chairs. The competition, notably United, is taking note of Delta's success and considering its own strategies to enhance its offerings.
How Delta made itself America’s luxury airline—and what United wants to do about it https://t.co/ZWQKtICjJQ
Inside Delta's newest and largest airport lounge in the world as part of its $1.5 billion investment into JFK - complete with a fine-dining restaurant, $10,000 massage chairs and terrace https://t.co/sEXuXmFzs5 https://t.co/tgSBepJd0e
Inside Delta's newest and largest airport lounge in the world as part of its $1.5 billion investment into JFK - complete with a fine-dining restaurant, $10,000 massage chairs and terrace https://t.co/MpTAPuajPo https://t.co/TCo5ibuqEb
Reviewing the new Delta One Lounge in New York, a stunning masterpiece https://t.co/mFKsKlacN9
Delta's most exclusive airport lounge opens. Here's what's inside https://t.co/0OrULLKuXu
How Delta made itself America's luxury airline — and what United wants to do about it https://t.co/yoJTO1hPFZ
The airline’s chief executive, Ed Bastien, a Barron’s Top CEO, lays out how Delta recovered from a tough merger and pandemic, and why it’s an exception in a still-struggling industry. Plus, debating Best Buy.