Germany's national football team kit supplier, Adidas, is being replaced by Nike in 2027, a move driven by commercial interests. Nike's win over Adidas has sparked emotional reactions in Germany. Adidas decided to exclude the number 44 from the kit due to concerns over SS symbolism, leading to bans on customizing jerseys with that number.
Adidas bans German football fans from customising jerseys with the number 44 amid claims it bared striking resemblance to Nazi SS logo https://t.co/ED1Y7rOVrV https://t.co/d4pTk9yp1u
Adidas is stopping the online sales of German national team jerseys bearing the number 44, after social media users pointed out the number resembles the "lightning bolts" logo of the Nazi Schutzstaffel (SS) — a banned symbol in Germany. https://t.co/zAYgIqORlb
Adidas is now blocking the sale of custom football jerseys that have the number '44' to all football fans in Germany. https://t.co/pcGoMfTQMw
Germany bans custom jerseys with 44 due to Nazi symbolism https://t.co/my4Mo0seQu
Germany fans banned from customising kits with number 44 over Nazi symbolism https://t.co/BtehtRWNPR
Adidas will not use the number 44, which resembles SS symbols, on the German national team's soccer uniform - Bild No player of the German national team will wear the number 44 - at the European Championship, all players of the German national team will have numbers from 1 to… https://t.co/ahYKVHXDI9
Adidas to omit number 44 from German national football team kit over SS symbolism concerns Following observations by social media users regarding potential SS symbolism in the font design of the number 44 on the German national football team's kit, Adidas has decided to exclude… https://t.co/K2o0Zex53G
Nike has scored a big win by snatching the contract to produce the German national side’s kit. Adidas, which has been making it, has chosen finance over football https://t.co/tTH6L8FVXJ 👇
The German Football Federation is ditching Adidas for Nike as supplier of the national team’s strip. But have its bosses scored an own goal? https://t.co/M8Q467KRMB 👇
The decision to replace Adidas with Nike as the supplier of Germany’s national football kit in 2027 was a purely commercial decision. Germans’ reaction was, by contrast, highly emotional https://t.co/YCdD8HN64y 👇