Netflix, which has seen its stock rise 0.4% in pre-market trading, is actively seeking ways to monetize its gaming division. With a long-term commitment to gaming, the company is now considering introducing in-app purchases and advertising as potential revenue streams. Currently, Netflix games are included with a subscription, a tactic aimed at keeping subscribers engaged. However, discussions among Netflix executives, as reported by TechCrunch and the Wall Street Journal, indicate a possible strategic pivot. As of October 2023, Apptopia data showed that less than 1% of Netflix subscribers engaged with its games daily. This exploration of monetization could signal a significant shift in Netflix's gaming strategy and affect one of the platform's key attractions for gamers.
"It's the right poker move," says @divestech on $NFLX reportedly considering ways to make money from gaming. "I think this is the start of a new frontier in the videogame side for Netflix, but also big tech." https://t.co/qWk3jXludp
Netflix considers adding in-app purchases and ads to games, report says: https://t.co/gGxhaBAEQe by TechCrunch #infosec #cybersecurity #technology #news
Netflix Considers Ways To Make Money From Videogames in Possible Pivot https://t.co/KHjy2NsLv0
Over two years after it launched a built-in gaming platform into its regular subscription service, Netflix is finally trying to figure out how to make money off of video games. https://t.co/R5Ihb81Gw6 https://t.co/XAKM1lnPHF
Netflix considers adding in-app purchases and ads to games, report says https://t.co/MiKyRmpgdg
Netflix exploring in-game ads, other revenue options for games service https://t.co/REkA4YTV9s https://t.co/3klHncgJiq
Netflix Games Could Lose One Of Its Best Benefits https://t.co/C7BAH7yBCR https://t.co/5hNB5k9XJv
$NFLX 🔸 Netflix Eyes Ways to Make Money From Videogames in Potential Pivot Netflix has said it plans to be in gaming for years to come. Now the company is trying to figure out how to make money from it, a potential shift in strategy for the streamer. Executives at the…
Netflix is considering ways to make money from video games, including via IAPs and ads; Apptopia: as of October 2023, <1% of subscribers played its games daily (@jtoonkel / Wall Street Journal) https://t.co/q2FaNnR9JL https://t.co/cxZBnfxPpK
$NFLX (+0.4% pre) Netflix Considers Ways to Make Money From Videogames in Possible Pivot - WSJ https://t.co/ALyrYiWAZT
Netflix $NFLX executives have had discussions in recent months about how to generate revenue from its videogames Netflix games are currently free for all subscribers, part of a strategy to keep users coming back to the streaming service - WSJ
Netflix has said it plans to be in gaming for years to come. Now the company is trying to figure out how to make money from it, a potential shift in strategy for the streamer https://t.co/g6bj1Cz3kN https://t.co/g6bj1Cz3kN