France's top soccer league, Ligue 1, has announced a significant change in its sponsorship, moving from its current sponsor Uber Eats to McDonald's, starting next season. The new title, Ligue 1 McDonald's, will be effective from July 1, marking the beginning of a three-year partnership between the French league and the U.S. fast food giant. This move is part of the league's broader strategy to take control of its intellectual property, which includes the development of a blockchain-based fantasy game, as reported by Inside World Football. The partnership, confirmed on Thursday and reported by sources including @Ligue1UberEats and @peterrutzler, is set for the next three seasons, with both parties expressing enthusiasm about the collaboration.
From @TheAthleticFC: France's top professional soccer league will be rebranded as Ligue 1 McDonald’s from next season. https://t.co/7VWZjuif1r
McDonald's will become the title sponsor of the French league from July for the next three season, the league said on Thursday. https://t.co/UpjzjVAFlP
Ligue 1 bids farewell to Uber Eats and welcomes McDonald's, the new title sponsor for the league from next season. 🍟@peterrutzler 🔗 https://t.co/e3R2vjWbDA https://t.co/Hu3Kp7Jdos
⚠️ MCDONALD'S SIGNS THREE-YEAR SPONSORSHIP DEAL WITH FRENCH SOCCER'S LIGUE 1 Full Story → https://t.co/G4cXMmTNS3 France's top soccer league will become the McDonald's Ligue 1 from July 1 after the U.S. fast food chain signed a three-year sponsorship deal on Thursday. https://t.co/RWEdqNu9vB
📝 DEAL DONE! Ligue 1 will be called “Ligue 1 McDonald’s” from next season! 🍟 The fast food chain and the LFP have signed a partnership for the next three seasons. (Source: @Ligue1UberEats) https://t.co/kXoKQD93w0
French league takes control of its IP with development of blockchain-based fantasy game - Inside World Football https://t.co/JHtqmCEzCH