Hilton has announced its acquisition of Graduate Hotels from Adventurous Journeys Capital Partners for $210 million, marking its first brand purchase in over two decades. Graduate Hotels, known for its unique college town themes and presence in major university cities in the U.S. and U.K., operates 33 hotels. The brand's distinctiveness is highlighted by its tailored experiences, such as key cards featuring pictures of alumni in Ann Arbor and a lobby in Chapel Hill with a scoreboard commemorating a famous Michael Jordan shot in 1982. This strategic move by Hilton aims to strengthen its position in the university and college market, a niche that has been praised for its potential for growth.
Hilton Worldwide has agreed to acquire the Graduate Hotels brand for $210 million and expects to grow the brand significantly in coming years. https://t.co/ndjBJ2JC7v
Hilton Worldwide Holdings has agreed to pay $210 million for the Graduate Hotels brand, a 10-year-old company that operates hotels in some of the nations biggest college towns. https://t.co/1dj82B9leR
Hilton to buy Graduate Hotels in first brand acquisition since 1999 https://t.co/zWJ7a9KR8y https://t.co/dvpvGvSMYs
⚠️ HILTON TO BUY GRADUATE HOTELS IN FIRST BRAND ACQUISITION SINCE 1999 Full Story → https://t.co/OVfJYpZI06 Hilton said on Thursday it will buy Graduate Hotels from Adventurous Journeys Capital Partners for $210 million, marking its first brand acquisition in over two decades… https://t.co/uQiRF9fwpn
A great niche is rewarded, as Hilton buys Graduate Hotels for $210 million. The college town themed hotels go all in. In Ann Arbor, key cards feature pictures of alumni. In Chapel Hill, the lobby has a scoreboard stuck on when MJ hit shot in 1982. https://t.co/ACtMbkHFPT
Very smart buy by Hilton, I am a big fan of Graduate Hotels and the lock it has on the university/college markets. I think there is more need for such brands to be created. https://t.co/1GNaqq69Vw
Hilton agreed to buy Graduate Hotels, a lodging brand focused on college campuses, for $210 million. https://t.co/7bbZ1G2lWz
Hilton will spend $210 million to acquire Graduate Hotels, a brand that builds and runs 33 hotels near U.S. and U.K. universities and colleges. https://t.co/KSslYYEw4q https://t.co/FZjNDNk62w
Hilton has agreed to pay $210 million for Graduate Hotels, a company with properties in some of the country’s biggest college towns https://t.co/Bbm9wmf5F5 https://t.co/Bbm9wmf5F5