Ford is cutting production of its F-150 Lightning electric truck due to weaker-than-anticipated demand for electric vehicles. The company will reduce the number of workers making the electric truck and transition 1,400 workers off production at its Rouge electric vehicle production center. The decision comes as Ford aims to increase production of gas-powered pickup trucks and SUVs, such as the Bronco and Ranger, while facing a softening demand for electric vehicles. Stellantis CEO Carlos Tavares warned of a potential 'bloodbath' in the EV market if aggressive price cuts lead to a race to the bottom. The move by Ford reflects a broader trend of traditional carmakers backing off on electrification, with implications for the industry's long-term dynamics.
Ford will shut down one of two production shifts in April at the Dearborn, Michigan, factory that builds the F-150 Lightning electric pickup. https://t.co/Nblv6Xay2z https://t.co/Nblv6Xay2z
Ford is cutting back F-150 Lightning electric truck production https://t.co/lvnAJf0JtB https://t.co/xQyGAaNwIN
Ford cutting F-150 Lightning production starting this April https://t.co/d5zpvygsyU https://t.co/YReTbk0Ljl
What a week for Ford. The Lions are finally going back to NFC Championship game and Ford cuts F-150 Lightning production as EV demand softens.
Ford announced Friday they are reducing production of the F-150 Lightning electric pickup after weaker-than-expected electric vehicle sales growth. https://t.co/WycZlpEKwJ
Ford cuts F-150 Lightning production as #EV demand softens https://t.co/awHbDyuVJO via @Yahoo
It's clear that Americans are not buying Pres. Biden's GREEN MADNESS. On Friday, Ford announced that it would slash production on its electric F-150 pickup trucks due to sluggish demand and losses of ~$36k per EV sold in Q3-2023. https://t.co/KhgANLHqu9
Stellantis CEO: “Bloodbath” coming if EV makers follow Tesla and Musk in “race to the bottom” “I know a company that has brutally cut pricing, and their profitability has brutally collapsed,” Tavares also noted without naming Tesla. https://t.co/8QSxundLd5
#EVs are just not catching in the US. #Ford Cuts Lightning Output in Latest Sign of EV Downshift $F https://t.co/3jVglRDOUi
$F revealed Friday it will transition 1,400 workers off F-150 Lightning production at its Rouge electric vehicle production center as EV truck demand continues to wane. https://t.co/Q30gOa7ZJD
Ford will slash production of electric pickup, citing weak demand https://t.co/8v7DzIKQsU https://t.co/w7RCjz9oAF
Stellantis warns of EV ‘bloodbath’ as Ford cuts F-150 Lightning output https://t.co/ClPDA6VPD6 via @ft
Ford Slashes Production of Electric F-150s, Focuses Resources on Popular Gas Models via @gatewaypundit https://t.co/E4rfIBS6Wa
Ford Motor is cutting production of its F-150 Lightning pickup truck, as demand for electric vehicles softens. Read more: https://t.co/E3EHpCNKAm https://t.co/h2A87ZLyAM
Ford announced that it would be increasing production of gas-powered pickup trucks while cutting down on its electric F-150 Lightning https://t.co/PaNW37y5o6 https://t.co/zSxyOfi3jJ
Production of Ford’s F-150 Lightning pickup truck will be cut from April, a sign that demand for electric vehicles is softening. Read more: https://t.co/E3EHpCNKAm https://t.co/zjgworolTN
In a sign that demand for electric vehicles is softening, Ford will be cutting its production of F-150 Lightning pick up trucks to roughly half of what it had previously planned https://t.co/PaNW37y5o6 https://t.co/WcOGB1Jikq
In a sign that demand for electric vehicles is softening, Ford will be cutting its production of F-150 Lightning pick up trucks to roughly half of what it had previously planned. Read more: https://t.co/E3EHpCNKAm https://t.co/CCzRtHqAYu
Production of Ford’s F-150 Lightning pickup truck will be cut from April, a sign that demand for electric vehicles is softening https://t.co/PaNW37y5o6 https://t.co/CMREXCjgth
$F cuts production on Lightning EV by about 50%. The latest in a series of announcements of traditional car makers backing off on electrification. Ford's loss is $TSLA's long-term gain.
Ford cuts F-150 Lightning production as EV demand softens https://t.co/wtMEZgOJxP
Biden's EV dream falls flat: Ford slashes production of its F-150 Lightning electric truck citing weaker-than-expected demand for EVs https://t.co/xKL5U7GbMT https://t.co/wrmfHUyu6o
Ford cuts production of F-150 Lightning EV in half, sends employees to work on gas-fueled Bronco and Ranger https://t.co/QByGpndUHc
Ford slashes production on EV F-150s amid low consumer demand https://t.co/DqSJWHTSEW https://t.co/DqSJWHTSEW
Ford Motor Co. will slash production of its F-150 Lightning electric pickup after forecasting weaker-than-anticipated global electric vehicle sales in 2024. https://t.co/cd05rVyBjS https://t.co/8r30ZeCUVC
Ford announced that it would be increasing production of gas-powered pickup trucks while cutting down on its electric F-150 Lightning. Read more: https://t.co/E3EHpCNKAm https://t.co/ebZEOj4i3t
Ford Motor is cutting production of its F-150 Lightning pickup truck, as demand for electric vehicles softens https://t.co/PaNW37y5o6 https://t.co/V8lnmDE08J
Ford is cutting F-150 Lightning production due to waning demand https://t.co/UyEde8Cxnx https://t.co/ovDgXSw6ln
Ford cuts production of F-150 Lightning pickup trucks after slow EV sales growth https://t.co/cmgQC9RRmm
Ford is increasing production of its Bronco SUV and Ranger pickup, while cutting production of its all-electric F-150 Lightning, the automaker said Friday. https://t.co/VHOMn1wHbU https://t.co/fBcRfqcfmj
Stellantis CEO Carlos Tavares on EV price cuts: “If you just go and cut pricing, disregarding the reality of your cost situation, it’s a race to the bottom and the race to the bottom will end up with a bloodbath"
Stellantis $STLA Says Aggressive EV Price Cuts Will Cause ‘Bloodbath’ - Company is going to refrain from cutting prices for EVs, unlike $F $VWAGY $TSLA $NIO $RIVN $LCID
Ford cutting F-150 Lightning truck production on weak demand https://t.co/ZBFjYzyWI1 https://t.co/gc9zYveYLy
Stellantis warns of EV ‘bloodbath’ as Ford cuts F-150 Lightning output https://t.co/7v8biVE9XO
Stellantis $STLA Says Aggressive EV Price Cuts Will Cause ‘Bloodbath’ - Company is going to refrain from cutting prices for EVs, unlike $F $VWAGY $TSLA
JUST IN: Ford to cut F-150 Lightning EV production as demand weakens https://t.co/DCBNi0wN5P
BREAKING: Ford to cut F-150 Lightning EV production as demand weakens https://t.co/KUqZPLCqB2
⚠️JUST IN: *FORD CUTS F-150 EV LIGHTNING PRODUCTION $F https://t.co/cuL48aaD17
Ford Motor is slashing production of its F-150 Lightning electric pickup truck while adding workers to its gas-engine vehicle factories, citing weaker-than-expected demand https://t.co/iXRuRuC3P1 https://t.co/iXRuRuC3P1
Ford Prepares To Cut F-150 Lightning Electric Truck Production https://t.co/tbbceyiVz3
Ford moves 1,400 workers off F-150 Lightning production as electric truck demand wanes https://t.co/wVK9QPHghK by @Pras_S
Ford said that it would reduce the number of workers making its F-150 Lightning truck as demand for electric vehicles continues to weaken. @EdLudlow reports https://t.co/A44WW4BZj1 https://t.co/O6FDJZRZ8d
the "inevitable" EV transition takes another hit . Ford cutting jobs at F-150 Lightning plant, adding 3rd shift for Bronco, Ranger https://t.co/DwQI6G9tLJ.
Ford Cuts Workforce Making Electric F-150s on Weak Demand https://t.co/uj54X1Bi91
Ford is cutting F-150 Lightning production again as demand fades https://t.co/FDliOrXswE by @EVPeteJohnson
Ford says that it will reduce the number of workers making its F-150 Lightning truck as demand for electric vehicles continues to weaken https://t.co/vUMXAToeTj
Ford Cuts Production of F-150 Lightning Electric Truck It is shocking to me how quickly the "EV is the future" narrative is collapsing. https://t.co/3QH3wI3Ek2
Ford $F will slash production of its electric pickup, the F-150 Lightning, after seeing weaker-than-anticipated demand - WSJ
BREAKING: Ford cuts lightning production. Stock not even moving. If $TSLA cut production of say 10 cars, stock would lose 10%.
Ford’s F-150 EV Sales Aren’t Moving Like Lightning https://t.co/wge6ONegj3