Dutch Bros, a coffee chain, expanded by opening a record 45 shops in 14 states during the first quarter. The company's stock performance in May saw a 27% increase, contrasting with Starbucks' 14% decline. Analysts at TD Cowen upgraded Dutch Bros to buy from hold, citing a positive turnaround for the brand. Dutch Bros' strategy is praised for its success in outperforming Starbucks, positioning itself as the 'cool kid on the block.'
Here’s why Dutch Bros is doing better than Starbucks right now. Dutch Bros’ strategy is carefully executed, and the brand holds the ‘cool kid on the block’ status, while Starbucks is flailing https://t.co/i8zBU1PVdD https://t.co/0l0ssQRZD6
Starbucks: The consumer is weak. Dutch Bros: Hold my ~$8, 1000-calorie Poppin' Boba Fire Lizard Rebel Stock performance in May: $BROS up 27%. $SBUX down 14% https://t.co/S0O4HBcDsZ
$BROS TD Cowen upgrades Dutch Brothers to buy from hold TD said it sees turnaround traction for the coffee chain. “In our view Dutch Bros. is demonstrating traction with the turnaround that leads us to believe 2024 sets up as a beat & raise year.”
How Dutch Bros pulled ahead of its biggest competition this quarter. https://t.co/TY5K39tY5h https://t.co/NYa29GmVzv
Dutch Bros opened a record 45 shops across 14 states during its first quarter. https://t.co/jkN0LROwO3 #retail #coffee