Coinbase's 'Mission First' policy, initially controversial, has influenced Google's recent adoption of a similar stance, 'leave your activism at home', signaling a significant shift in tech industry workplace norms. The policy, spearheaded by Coinbase CEO Brian Armstrong and managed by Kimbatronic, prioritizes company mission over individual activism at work. This approach, described by Armstrong as necessary to maintain focus and unity, has been met with mixed reactions, including challenges in its implementation both internally and externally. Google's new policy marks a notable change, emphasizing a similar reduction in workplace activism, a move that Armstrong believes requires substantial adjustments, including potential staff changes for those not aligned with the new direction.
Mission Accomplished EXCLUSIVE: activism in the workplace is over. coinbase CEO and mission-first architect brian armstrong shares his advice to google with @micsolana, DHH on the mission-first journey that saved his company, and a retrospective on tech’s long, silent winter… https://t.co/MsC82C7DMP
With Google out of the workplace activism game, it’s the end of an era. I spoke with Coinbase’s @brian_armstrong, the architect of mission-first, and Rails legend @dhh. Please go find this piece and amplify it to the gods, we have an industry to save. https://t.co/74QsU2sAEt
Coinbase CEO @brian_armstrong expects a "much bigger step is needed" for Google to eradicate activism from their workplace, "including exiting a material percentage of staff who aren't aligned with this direction." On the heels of Google cracking down on office protests and…
Google’s new “leave your activism at home” policy marks the end of an era. I spoke with Coinbase’s @brian_armstrong, the architect of mission-first, and Rails legend @dhh. A retrospective on the policy that saved tech: https://t.co/P2Ws5bOKlL
Google’s new “leave your activism at work” policy marks the end of an era. I spoke with Coinbase’s @brian_armstrong, the architect of mission-first, and Rails legend @dhh. A retrospective on the policy that saved tech: https://t.co/P2Ws5bOKlL
TIL my @a16zcrypto colleague @kimbatronic managed the @coinbase "Mission First" announcement. Epic. 🙌 https://t.co/KPtZhi1QJj
Managing @brian_armstrong's "Mission First" announcement as head of comms at @coinbase was one of the biggest challenges I've had in my career. It was the right thing to do, but very painful to execute internally and externally b/c it was so controversial at the time. It came… https://t.co/DOZ25f2EJ1
How times change. @coinbase was vilified for its "leave your politics at home" policy Now Google has adopted "mission first" too! https://t.co/0sFRcROixv