Bumble's new CEO, Lidiane Jones, is reassessing the requirement for women to initiate conversations on the dating app. The reconsideration of the 'make the first move' feature was initiated by founder Whitney Wolfe Herd. Some users perceive this requirement as burdensome.
Bumble is now rethinking women making the first move on the app: ‘It feels like a burden’ https://t.co/LI7FQbB4o5 https://t.co/uj8ueWuHMW
Bumble CEO @LidianeJones is reconsidering whether women should still "make the first move." https://t.co/5wlUUgpydt
Some users see the feature as a burden, the dating app's new CEO says. https://t.co/ZchZrNHYhB
Reevaluation of whether “make the first move” is still right for Bumble started under founder Whitney Wolfe Herd before Lidiane Jones took over as the new CEO, says Jones. https://t.co/t7jlvBjyJQ https://t.co/4KBplC5Bjl
Bumble's new CEO is rethinking whether women should be required to message first https://t.co/2L3fKLTIkK