In the lead-up to Indonesia's presidential election on February 14, candidate Anies Baswedan is experiencing a surge in popularity, particularly among the country's youth. Anies, the former governor of Jakarta, is competing against Defence Minister Prabowo Subianto. Ahead of next week's election, his young supporters, notably Indonesian K-pop fans, have adopted campaign tactics reminiscent of K-pop fan culture, such as exchanging photocards and light sticks featuring Anies' image, to rally behind their candidate. This unique strategy has led to a growing cult of adoration for Anies, with his supporters likening his hip style and social media presence to that of their favorite K-pop artists. Presidential candidates, including Anies, are engaging with voters through light-hearted social media content, attempting to connect with the young electorate by emulating pop culture icons like Tom Cruise and organizing dance contests.
Indonesia's presidential candidates are posting light content on social media in a push to appeal to young voters, dressing up like Tom Cruise in "Top Gun", organizing dance contests or forgetting to turn off a live stream. https://t.co/nTA3OG7dSV by @nisyakunto @pjalankaki https://t.co/kiV9623IX5
My latest @CityJournal on Indonesia's February 14 presidential election—and why it matters for America: https://t.co/RwohPLZscR
One Indonesian presidential candidate is seeing success with a surprising fanbase - the country’s die-hard Gen-Z K-pop fans, who say that Anies Baswedan’s distinct, hip style and social-media savvy resembles their favorite artists https://t.co/WGv8HuFhdc https://t.co/Q6XrmEpinS
Ahead of Indonesia's presidential election next week, dozens of young K-pop fans crowded a small cafe in Jakarta to rally behind their candidate, Anies Baswedan, who has found himself in the center of a growing cult of adoration https://t.co/WGv8HuFP2K https://t.co/XUcFcSakqL
Indonesian presidential candidate Anies Baswedan, who is up against Defence Minister Prabowo Subianto in the upcoming polls, is getting support from country’s youth who are using elements from music genre K-pop to boost his popularity https://t.co/WGv8HuFhdc https://t.co/kGyyqFyRey
Indonesian presidential candidate Anies Baswedan's young supporters are borrowing elements from their favorite music genre K-pop to boost his popularity, swapping photocards and light sticks decorated with his face before the Feb. 14 poll https://t.co/TDuRKyQqCq
⚠️ INDONESIAN K-POP FANS RALLY FOR PRESIDENTIAL CANDIDATE ANIES (Reuters) Indonesian presidential candidate Anies Baswedan's young supporters are borrowing elements from their favourite music genre K-pop to boost his popularity, swapping photocards and light sticks decorated… https://t.co/G31imh24FC
Who is Anies Baswedan, ex-Jakarta governor running for Indonesia president? https://t.co/5OBzhSbRXX https://t.co/d2QWFxesDt
⚠️ INDONESIA'S ANIES ENJOYS LATE UPTICK IN PRESIDENTIAL RACE Full Story → https://t.co/0dINxiRVLQ https://t.co/MnIPYrv7EG