During the Christmas 2023 season, discount supermarkets Aldi and Lidl reported record sales in the UK, marking it as their 'best ever' Christmas performance and receiving a significant Christmas boost. The surge in sales was attributed to cost-conscious consumers seeking bargains amid rising living costs. These German-owned discounters, along with Sainsbury's and Tesco, emerged as the biggest winners according to industry data from market researcher Kantar. The data revealed that a total of $17.3 billion was spent in UK supermarkets in the four weeks leading up to December 24, with Aldi and Lidl being the preferred choices for many shoppers. The success of these stores was partly due to their ability to poach millions of Christmas shoppers with promotions, which included luxury items such as Wagyu beef and affordable champagne. Conversely, other supermarkets like Asda, Morrisons, Waitrose, and Iceland did not perform as well during the festive period.
WATCH: A record $17.3 billion passed through UK supermarket tills over the four weeks to December 24, according to industry data. With Aldi and Lidl being top choices https://t.co/RjLFXbikvR https://t.co/SHqnTsUyT5
A record $17.3 billion passed through UK supermarket tills over the four weeks to December 24, according to industry data. With Aldi and Lidl being top choices https://t.co/Tk4OHa0lRm https://t.co/qfgMIuNPxa
WATCH: Market researcher Kantar said four big winners were among British supermarkets at Christmas. Aldi, Lidl, Tesco and Sainsbury's performed well while those that didn't do so well included Asda, Morrisons, Waitrose and Iceland https://t.co/RjLFXbhMGj https://t.co/IiZYsRDaG9
Market researcher Kantar said four big winners were among British supermarkets at Christmas. Aldi, Lidl, Tesco and Sainsbury's performed well while those that didn't do so well included Asda, Morrisons, Waitrose and Iceland https://t.co/Tk4OHa0lRm https://t.co/R6eXXP2APX
WATCH: There were four big winners among British supermarkets at Christmas. German-owned discounters Aldi and Lidl performed strongly, industry data said. As well as traditional heavyweights Sainsbury's and Tesco https://t.co/RjLFXbhMGj https://t.co/rGUwc9gXGd
There were four big winners among British supermarkets at Christmas. German-owned discounters Aldi and Lidl performed strongly, industry data said. As well as traditional heavyweights Sainsbury's and Tesco https://t.co/Tk4OHa0lRm https://t.co/iDlmY42szS
WATCH: German-owned discounters Aldi and Lidl, No. 2 player Sainsbury's, and market leader Tesco were the biggest winners among British supermarkets at Christmas, according to industry data https://t.co/RjLFXbikvR https://t.co/mHsetZIvRp
German-owned discounters Aldi and Lidl, No. 2 player Sainsbury's, and market leader Tesco were the biggest winners among British supermarkets at Christmas, according to industry data https://t.co/Tk4OH9ZO1O https://t.co/HzFPdLawiw
British supermarket winners at Christmas were German-owned discounters Aldi and Lidl, No. 2 player Sainsbury's, and market leader Tesco, according to industry data https://t.co/xA68v1WlrK
Discounters, Sainsbury's and Tesco are UK Christmas winners -Kantar https://t.co/6bdXdtnAHI https://t.co/2lsTEUAsnX
BREAKING: 'Record' Christmas sales for supermarkets aided by promotions Read more ๐ https://t.co/AEa1MK5N4f
Discount supermarket chains Aldi and Lidl have said Christmas 2023 was their "best ever" in the UK Read more๐ https://t.co/6MUTSy5jsS
๐ Aldi and Lidl poach millions of Christmas shoppers with Wagyu beef and cheap champagne https://t.co/TSROMrjaK3
Aldi and Lidl report 'best ever' Christmas sales Read more๐ https://t.co/iHdWtbEed5
Aldi and Lidl hail Christmas boost from bargain hunters https://t.co/Vm5zdPesCj
Cost of living drives record Christmas sales at discount supermarkets Lidl and Aldi https://t.co/p6m2G04QH8