In recent streaming metrics, YouTube claimed the top spot as the most-used individual streaming service in March, capturing 9.7% of all TV use, a record high since Nielsen started its Gauge rankings in May 2021. In the same month, Taylor Swift's new release amassed 677 million hours of viewing, making it one of the top 10 overall streaming programs. Additionally, the show 'Quiet on Set' debuted with 1.3 billion minutes watched, becoming Max's most-watched streaming title ever. Other notable mentions include 'Gentlemen', 'Wonka', 'Poor Things', and 'Apples Never Fall', each making strong showings on their respective platforms, and speculation about 'Oppenheimer' potentially boosting Netflix's 'Turning Point'.
Streaming Ratings: 'Quiet on Set' Delivers Max's Biggest Showing Yet https://t.co/9QWMSYaLif
Thread Nielsen's top streaming programs for week of Mar 18 - Mar 24 https://t.co/FW7oMpgb2S
‘Quiet on Set’ Becomes Max’s Most-Watched Streaming Title Ever With 1.25 Billion Viewing Minutes https://t.co/8vYVA96MHe
Nielsen Streaming Top 10: ‘Quiet on Set’ Debuts in Third Place With 1.3 Billion Minutes Watched, Max’s Biggest Streaming Title Ever https://t.co/D2CMxsjUiU https://t.co/BwR2qCaLml
Latest Nielsen streaming top 10 for 3/11-17 - Gentlemen massive - Taylor Swift does 677 million hours in first week (top 10 overall) - Wonka, Poor Things strong for Max/D+ - Apples Never Fall a VERY nice hit for Peacock - Did Oppenheimer boost Netflix's Turning Point? Wild https://t.co/scsaTgZcBX
#THRCharts: YouTube was the top individual streaming service with 9.7 percent of all TV use in March — the largest for any single streamer since Nielsen began its Gauge rankings in May 2021 https://t.co/QDZOj3mNn3 https://t.co/2EZLqIFnxQ