Warner Bros. Discovery held its upfront presentation at Madison Square Garden in NYC on Wednesday am, unveiling a slate of new content, ad products, and consumption metrics. The event featured appearances by Casey Bloys, Shaquille O'Neal, and Conan O'Brien. Warner Bros. Discovery Sports and CNN International announced the creation of a marketplace for sports and political ad dollars. The company also highlighted its confidence in the return of the NBA to TNT Sports, with sports head Luis Silberwasser expressing optimism about reaching a new agreement. Additionally, major franchises such as 'Harry Potter' and upcoming films like 'Furiosa' and 'Superman' were pitched to advertisers. The TNT Sports division chairman provided an update on the NBA situation.
During today's upfronts presentation, @wbd addressed the elephant in the room when it came to the NBA media rights deal 🏀 Read more from @MollieCahillane ⬇️ https://t.co/sabeKbCrcO
Warner Bros. Discovery Shows Off Advanced-Ad Offerings On Max (Upfronts) https://t.co/N7vEC6Xs1O https://t.co/mH8fQIU5LI
Warner Bros. Discovery Upfront Focuses on Big Franchises Like ‘Harry Potter’; Confident NBA Will Return to TNT Sports https://t.co/3XuSdCU5a2 via @variety
TNT Sports division chairman and chief executive officer, addressed the situation surrounding the NBA and provided an update at the WBD Upfront. 🔗https://t.co/KwdGOl3TY0 https://t.co/fxaU5GPQo2
Inside the Warner Bros. Discovery Upfront: 'Superman' For Sale! https://t.co/8nzW50vGZ7
'Furiosa', 'Superman' And Other Warner Film Tentpoles Are Pitched To Advertisers At Parent Company's Upfront https://t.co/lzBpLCSone
Warner Bros. Discovery Upfront Focuses on Big Franchises Like 'Harry Potter'; Confident NBA Will Return to TNT Sports https://t.co/oNBtkrZkzE
Warner Bros. Discovery unveiled a slate of new content, ad products and consumption metrics at its TV upfront presentation. https://t.co/DJ07Ro0112
Warner Bros Discovery Upfront: Here's What Happened In Madison Square Garden With Casey Bloys, Shaquille O'Neal & Conan O'Brien https://t.co/lY93dVS7K3
WBD sports head Luis Silberwasser just said the company looks forward to another season with the NBA and reaching an agreement that makes sense for all parties.... interesting.
Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad dollars. https://t.co/u8wbpLPgdt https://t.co/AzHbJnsduX
Will @NBAonTNT talent be onstage at #WBDUpfront in NYC Wednesday am? 🏀🏀🏀👇👇👇 https://t.co/tr02vgVOT5