The recent surge in tween skin-care sales has sparked significant backlash from parents and prompted safety warnings from several popular brands, with messages like "Teens, you don't need 10 steps." These brands are advising against the purchase of their products by young consumers, citing concerns over the suitability of these products for more sensitive skin. The phenomenon, fueled by social media, has seen tweens and teens like Abbey, who uses a morning routine involving cleanser, toner, face mist, sunscreen, and a night routine with hydrating snail mucus extract, sharing elaborate 10-step skincare routines, despite warnings that some cosmetics may be too harsh. This trend has been notably observed among Gen Alpha "Sephora kids," who are spending considerable amounts on adult skincare products. Amidst the craze, some outlets, like ELLE magazine, have highlighted safer skin care products available for tweens during sales like Sephora's.
While the social media craze surrounding skin care for tweens and teens has continued to rise, several popular brands are telling young skin enthusiasts to proceed with caution. https://t.co/erUoRXElzy
Teens, and even tweens, have taken to social media to share their 10-step skincare routines. But the brands behind these beauty products are warning Gen Alpha to not use some of their cosmetics as they can be too harsh for more sensitive skin. https://t.co/wW9BlO5yBs https://t.co/j0Nr29CJiY
Abbey’s morning routine involves cleanser, toner, face mist and sunscreen. At night, the 12-year-old will apply a hydrating snail mucus extract to her skin. What’s driving the tween skin care obsession – and is it doing our children more harm than good? https://t.co/d934zR8nWA https://t.co/5sEMwdJwZh
While the social media craze surrounding skin care for tweens and teens has continued to rise, several popular brands are telling young skin enthusiasts to proceed with caution. Find out which brands here ↴ https://t.co/U3oLJJuVip
Should you buy your tweens skin care? Here’s why some brands are telling children not to use certain products. @ErielleReshef has more. https://t.co/VKSbWhauGN
Gen Alpha "Sephora kids" are dropping serious money on adult skincare. Brands say they should stop but see soaring sales. https://t.co/g4VzyUEMVD
“Teens, you don’t need 10 steps.” A boom in tween skin-care sales has led to backlash from parents and safety warning messages from brands telling kids not to buy. https://t.co/6PC7hO2GN4 via @business
The Safest Skin Care Products You Can Buy Your Tween from the Sephora Sale https://t.co/A9AhumtSnm
A boom in tween skin-care sales has led to backlash from parents and safety warning messages from brands telling kids not to buy their products. @JENeumann has more https://t.co/H0bd5XHG9y https://t.co/917XaXZGYF