The New York Times is making significant strides in the gaming sector, with its Games department gaining attention for its expanding roster of offerings, including the popular Wordle and Crossword puzzles. Vanity Fair highlighted the growth of the department, introducing the editors and developers who are driving this initiative. The editorial director of Games at the New York Times, Everdeen Mason, expressed a passion for the gaming aspect of their work, stating, "We love this shit," despite some executives viewing it as a lucrative segment. The Times has a substantial team dedicated to games, with around 100 staff members, a size comparable to their Business desk. However, not all projects make it to the public; for instance, a taxi-driving game was shelved for feeling too juvenile. It was also revealed that the Washington Post had shown interest in purchasing Wordle. In October, the New York Times Games app boasted a daily user count of 2.6 million.
2023 was a big year for New York Times games. Here are some of the key stats. Play here: https://t.co/tSVD2pGoX7 https://t.co/Hxr7i0ei6t
NYT has as many people working on games as business journalism. https://t.co/lnrNT6VmQF
While some top New York Times executives see games like Wordle and the Crossword as a “cash cow,” says Everdeen Mason, the editorial director of Games, “I can only speak to the Games team as a whole. We love this shit.” Click the image to read more: https://t.co/wk9ueERAxW
Big Vanity Fair piece on the NY Times' gaming operation: - "roughly 100 Games staffers"... comparable to NYT Business desk - NYT shelved a taxi-driving game: felt kiddie - WaPo had tried to buy Wordle? - NYT Games app daily users in Oct = 2.6 million https://t.co/6Q6DgeXw44
I took a deep dive into New York Times Games: https://t.co/tP8CUZalIE
Gaming is in the air at the New York Times. Meet the editors and developers behind the company’s growing Games department—plus the new quizzes they’re concocting. Click the image to read more: https://t.co/kz1j2nIDAF