Emmy-nominated actor Jeremy Allen White, star of 'The Bear', has been revealed as the new face of Calvin Klein's Spring 2024 campaign, photographed by Mert Alas. White has shared insights into his preparation for his role in 'The Iron Claw' and his sudden rise to fame, while also expressing his distance from social media. The campaign, which includes White stripping down to underwear while eating an apple, has been described as an 'internet-breaking moment' and has taken over social feeds, with images and promotional videos, including behind-the-scenes content, being widely shared. His appearance has drawn comparisons to Mark Wahlberg's iconic ads, with references to his 'Iron Claw' physique and fans echoing 'Yes, chef' from his role in 'The Bear'. The campaign has been characterized by phrases like 'Move over, Marky Mark', 'Flexes for Calvin Klein', 'stuns for Calvin Klein', and 'What comes between him and his Calvins? Nothing', highlighting the impact of his nearly bare Calvin Klein debut.
I think about this every time y'all tweet about Jeremy Allen White today like he is a brand new concept https://t.co/qPDn1mcIZP
‘Bear’ star Jeremy Allen White smolders in shirtless Calvin Klein campaign https://t.co/lUZeUcvML3 https://t.co/XsRKpUFsM4
Jeremy Allen White: What comes between him and his Calvins? Nothing https://t.co/iTXqse6slY
‘The Bear’ star Jeremy Allen White smolders in shirtless Calvin Klein campaign https://t.co/GqQC3UTRK4
Jeremy Allen White, the Emmy-nominated star of "The Bear," was born in New York, so it’s only right that he’s given his hometown the gift of his latest, internet-breaking moment: an underwear ad campaign that marks his debut for Calvin Klein. https://t.co/yMi5K4A46g
A video of Jeremy Allen White stripping down to tighty whities—is all anyone is talking about. See why. https://t.co/xV20nn1B1f
Jeremy Allen White is almost baring it all for his newest gig, Calvin Klein #THRNews https://t.co/jzrtgVsAQ2
If you've been wondering where to buy Jeremy Allen White's underwear after seeing those photos, we got you https://t.co/YEHT4YxxGd
A cinematic coup https://t.co/L2evikMcow
“Yes, chef” indeed! The Bear star fronts Calvin Klein’s new campaign. The photos—plus a video of him stripping down to tighty whities—is all anyone is talking about. See why. https://t.co/yAI7bAtp0q
i don't know what he meant by this, but i feel like it's nothing good https://t.co/bTolX5H4DF
Jeremy Allen White is taking over every social feed with his new Calvin Klein campaign, which makes good use of his ‘Iron Claw’ physique. https://t.co/1KqmbG7ret
The 'Shameless' responses to Jeremy Allen White's Calvin Klein campaign are second only to those infamous 'The Bear' thirst tweets ➡️ https://t.co/XoZ2uyIvT6 https://t.co/jcVCQjoUGA
hi Jeremy Allen White congratulations for putting on your underwear now git off my screen
Jeremy Allen White Flexes for Calvin Klein https://t.co/DqaAqdbJk1
Jeremy Allen White Rocks Calvin Klein Underwear As Brand's Newest Model | Click to read more 👇 https://t.co/K8O6FDosF9
Jeremy Allen White stuns for Calvin Klein. 📸: Mert Alas https://t.co/7y5iQdbJXM
Jeremy Allen White behind-the-scenes of his Calvin Klein campaign. 🔗: https://t.co/BoKCToy1oc https://t.co/LHbrAjdWJn
Jeremy Allen White for Calvin Klein. 📸: Mert Alas https://t.co/zF8TdDZT4m
Jeremy Allen White in promotional video for Calvin Klein Underwear. https://t.co/wdrOgFSPxO
Jeremy Allen White for Calvin Klein’s new Spring 2024 campaign. 📸: Mert Alas. https://t.co/K7BXplbJKn
Move over, Marky Mark. Jeremy Allen will wear the crown. Or the Calvin Klein underwear, in any case. https://t.co/DvUpY60nID
Jeremy Allen White Strips Down to Underwear While Eating an Apple for New Calvin Klein Campaign https://t.co/coah4sIp4F
Jeremy Allen White, the star of "The Bear,” is one of the new faces of Calvin Klein. https://t.co/ntmfnLMp7V
Jeremy Allen White for Calvin Klein. https://t.co/uoIUN8wmAL
Jeremy Allen White for Calvin Klein https://t.co/gpHU8xYXJw
Jeremy Allen White is the star of @CalvinKlein’s new Spring 2024 campaign from photographer Mert Alas. “I didn't see this in my future necessarily. Who grows up thinking, 'Yeah, I'll be in a Calvin Klein campaign?'” Read more: https://t.co/21ieyas9A5 https://t.co/OMUbVm3ymn
Jeremy Allen White opens up about his preparation for #TheIronClaw, sudden fame, and why he stays away from social media. Click the image to read more: https://t.co/ql0i5Icb9t