The Netherlands Authority for Consumers and Markets has fined Epic Games €1.125 million for using unfair commercial practices aimed at children in Fortnite. The fine was imposed due to deceptive design and direct marketing tactics, including 'Get it Now' shop tags and countdown timers, which pressured children to make purchases quickly. Epic Games plans to appeal the decision, citing significant factual errors. As a response, Epic Games will implement changes in Fortnite's shop for players under 18 in the Netherlands, ensuring offers stay for at least 48 hours. The changes are demanded to be implemented by June 10.
#Dutch authorities have slapped a 1.1-million-euro fine on #Fortnite maker Epic Games, judging that vulnerable children were exploited and pressured into making purchases in the game’s Item Shop. https://t.co/Qj61dcKcl4
Epic Games fined for Fortnite purchase tactics https://t.co/4BQ6gipBK2 https://t.co/SEbazwMVgf
Netherlands Authority for Consumers and Markets found Fortnite was using "unfair commercial practices" aimed at children, demands changes by June 10 https://t.co/tmc1B9iHsb
In Season 3, Fortnite will make it so that players from Netherlands *that are under 18* will only see offers in the Shop that are staying 48 Hours or longer ‼️ Edited to clarify that it's only affecting players under 18, official statement from Epic: https://t.co/oeATW1loNV https://t.co/JOt47rO7cC
EPIC GAMES / FORTNITE HAS BEEN FINED $1.2M BY DUTCH GOV ‼️ This was due to the "Get it Now" shop tags, and the countdown timer which they say it "pressured children to make purchases quickly because they believed the item would disappear when the clock hit zero" [VIA @ShiinaBR &… https://t.co/guEwPFE5A4
Fortnite maker Epic Games will appeal €1.1m fine over "unfair commercial practices aimed at children" - a decision it says contains "significant factual errors" https://t.co/qv06lup2Qa https://t.co/FbKd9PsH9p
Epic Games has been fined €1.125 million for deceptive design and direct marketing to kids in Fortnite. Important decision from the Dutch Authority for Consumers and Markets. https://t.co/Iy2fhKjZuy
The Netherlands Authority for Consumers and Markets has fined Epic Games €1,125,000 for using "unfair commercial practices" aimed at children in Fortnite https://t.co/tmc1B9i9CD