Bumble, a popular dating app, has made a significant policy change by allowing men to make the first move instead of requiring women to initiate conversations. This shift aims to address user preferences and attract a broader audience. The adjustment comes after Bumble faced challenges with retaining users, particularly cool guys, leading to a decline in subscriptions and user engagement. Additionally, Bumble introduced the 'Opening Moves' feature, enabling women to select conversation prompts, enhancing user experience and interaction on the platform.
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The popular dating service Bumble will no longer require its female users to make the first move in heterosexual relationships. https://t.co/F5Ww94NcbD
Women no longer have to initiate conversations on Bumble. https://t.co/cP7iITcbbN
Bumble's new Opening Moves feature lets women choose from a variety of prompts to initiate a conversation with someone they might be interested in. #Bumble #BumbleOpeningMoves https://t.co/guW4RclfsJ
Bumble, once unique for requiring women to initiate conversations with matches, adjusted its policies this week to let men make the first move. https://t.co/rhAVMbdoLd
The dating app Bumble now allows men to make the first move. Responding to the reality that women don't like making the first move (many men also don't really like making the first move either but must learn to live with it if they want to get a date). https://t.co/shrddrqt47 https://t.co/LB5UfTYltr
Here's why Bumble's stock cratered: the 5% of cool guys don't use Bumble anymore, so the hot girls leave, which means the normie guys end up leaving also, which means people stop spending on subscriptions Bumble marketed itself as a "women's brand", not a dating app. The problem… https://t.co/7YHxbrMQra
Bumble will no longer require women to message first on the dating app https://t.co/ORjCPz1ukX
Bumble no longer requires women to message first on the dating app https://t.co/CVYvJP8Ilz