Apple spent over $700 million on three films, including 'Killers of the Flower Moon,' 'Napoleon,' and 'Argylle,' which collectively earned $466 million at the box office. Despite 'Killers of the Flower Moon' costing $215 million and earning $157 million worldwide, Apple claims it was profitable. Both 'Killers of the Flower Moon' and 'Napoleon' were among the top 10 highest-grossing films on the Apple app store. Apple's studio business has faced criticism for the discrepancy between box office performance and profitability, with reports suggesting that while the movies were box office duds, they were still considered profitable by Apple.
Apple TV+ movies struggling to prevail in theaters still considered 'profitable' https://t.co/UODF5rkGZn #Apple
From "Napoleon" to "Mad Max: Fury Road," here's everything you should be watching on Apple's streaming service. https://t.co/UchcXtPuSY
Apple goes one for three on $700 million blockbuster bet https://t.co/Ahgag3DyB6 https://t.co/OV8wMKerz9
Apple's $200 million bet on Martin Scorsese's Killers of the Flower Moon looks like a flop https://t.co/zWy7Ry8Zkx
Apple is bad at movies, and bad at self-driving cars. Billions of dollars per year burned. But it's Apple, so they can afford it. https://t.co/0naenB6aUP
Apple’s movie math doesn’t add up. Then again it’s Apple, so it gets to do different math than everyone else in Hollywood. By me: https://t.co/Osc7tMivXf
A new report reveals that both Napoleon and Killers of the Flower Moon are actually profitable despite their underwhelming box office runs. https://t.co/7EFiAoOB3Z
Apple TV+ blockbuster movies lost $150M at the box office, but still profitable https://t.co/jtl9zzlTrL by @benlovejoy
Apple's movies are box office duds. Apple says they're profitable. Huh? https://t.co/Y6j10qdqhE
A look at Apple's studio business: sources say the company spent $700M+ of its reported $1B+ annual 2023 spend on just three films, which earned $466M combined (@tatianasiegel27 / Variety) https://t.co/CD404yYsE9 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/zXs6NKDvhZ
“Killers of the Flower Moon” cost an eye-popping $215 million (that includes about $40 million in Covid-related costs). It earned only $157 million worldwide, but sources close to Apple say the movie was profitable. https://t.co/1C3ojSQ16d
A studio source at Apple says both "Killers of the Flower Moon" and "Napoleon" were profitable movies, buoyed by ancillary revenue streams. Both ranked among the 10 highest-grossing films of the past year on the Apple app store. https://t.co/1C3ojSPtgF
Apple’s total net sales amounted to 383.29 billion U.S. dollars in their 2023 financial year. This is couch cushion change for them. Companies should do more huge personal/strange films. It's good karma. https://t.co/ayrYvNePhW
Apple spent at least $700 million to make and market just three films: Scorsese's “Killers of the Flower Moon,” Ridley Scott’s “Napoleon” and Matthew Vaughn’s “Argylle.” The trio have earned a combined $466 million worldwide at the box office https://t.co/1C3ojSPtgF
Apple's Blockbuster Gamble: Was Spending $700 Million on 'Killers of the Flower Moon,' 'Napoleon' and 'Argylle' Worth It? https://t.co/lj6ywiGazC
Are Four Beatles Movies Better Than One? Why Studios Are Taking Bold Bets on Release Plans https://t.co/0Mk6HrOdXf