Apple recently faced significant backlash over an advertisement for the new iPad Pro, leading to a public apology and the withdrawal of the ad. The controversial 'Crush' ad, shared by CEO Tim Cook, depicted a hydraulic press flattening vintage instruments, video games, and audio equipment, sparking negative reactions globally, particularly in Japan. Critics and social media users expressed their dissatisfaction, prompting Apple to retract the advertisement. The incident coincided with the launch of the new iPad Pro and iPad Air, which were also criticized for their expensive accessories and compatibility issues.
Apple has apologized after the backlash over a new iPad Pro commercial. The video was shared by Apple CEO Tim Cook and featured a hydraulic press methodically flattening a collection of vintage instruments, video games and audio equipment. https://t.co/F2uKgbxPG6
Apple’s reveal of the new iPad Pro and iPad Air gave us a confusing mess of expensive accessories and compatibility problems, along with a tone-deaf Crush ad. @BridgetCarey suggests going back to the simple Steve Jobs product matrix. https://t.co/SZ0tHvyq7f
It’s not every day that Apple has to publicly backtrack and pull an advertisement. Yet, here we are, witnessing the fallout from their latest iPad ad. https://t.co/Rvi4yRN5WN
It was the Apple ad heard around the world — or at least around the internet. The Editorial Board has the latest: https://t.co/gWxRDnip5l
Apple's controversial "Crush" ad received a negative reaction worldwide - and especially in Japan. We've rounded up some of the most pained reactions from artists and customers on social media. https://t.co/sjlRDpYqZc