Amazon is set to participate in TV's upfront week during Mid-May, a pivotal event for networks and streamers to pitch to advertisers, marking a significant move for the company. This decision aligns Amazon with other digital giants like Netflix and YouTube, who have previously joined the upfront fray. The inclusion of Amazon, particularly through its Prime Video service, underscores the platform's growing emphasis on its advertising business. Amazon Prime Video, known for its original content and new streaming features at a reasonable price, recently introduced an ad tier to its service, mirroring a trend among streaming competitors to boost profitability through advertising.
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$AMZN The next frontier of Amazon ‘s fast-growing advertising business is Prime Video. The introduction late last month of a Prime Video ad tier – something also offered by its streaming rivals – advances the company’s push to be more profitable.
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