The summer box office in the United States is experiencing a slow start in 2024, following a rough beginning to the year. Despite efforts to attract audiences, movie theaters are struggling due to multiple factors. The decline in movie-going has been ongoing for a couple of decades, exacerbated by the surplus of movie screens in North America. The traditional 20+ screen multiplexes have become obsolete, leading to a market correction. Additionally, changing consumer habits, such as watching movies on phones, and dissatisfaction with theater experiences contribute to the decline. Hollywood is facing challenges and rationalizing the poor performance, while some companies are offering incentives like paying $2,500 to watch summer movies in theaters. Variety VIP+ subscriber video discusses why theaters are feeling the heat this summer and beyond.
Let's relax about the future of movie theaters amid slower start to 2024 summer box office https://t.co/FXJN84cyWV https://t.co/QBN9lVK5uJ
Want to get paid $2,500 to watch upcoming summer movies at the theater? One company is offering a refreshing alternative to beat the heat. https://t.co/tGS2F8V8GX
Variety VIP+ subscriber video: What’s bugging the box office? Film experts share why theaters are feeling the heat this summer — and beyond https://t.co/QvWagOgOw5
Hollywood had a bad weekend and now has lots of rationalizations. But there’s a simple, unpleasant answer: Movie-going has been in decline for a couple decades. https://t.co/6jAqorHXRQ
Anyway the real reason theaters are failing is there's like a 5-10k surplus of movie screens in North America alone. The days of the 20+ screen multiplex ended 10 years ago and we're essentially going through a market correction. https://t.co/0z6xcPO3Zk
"My movie started 30min after the showtime, this is why theaters are failing!" 1) You're literally setting aside 2+ hours so your brat children can get shitty popcorn and watch minions already, and 2) Show up 20min late, it's not that hard.
Yup, this is why kids are no longer going to the movies and instead watching movies on their phones ;) https://t.co/PCkjON3a0o
My wife and I used to see 5 movies per month. I don't think movie theaters are coming back. https://t.co/N4EpiDE710
🇺🇸 After a rough start to the year, the summer box office is playing catch-up https://t.co/nuw6YQz1cd
Cinema is still dying https://t.co/3piACmXwy7