Zara is set to expand its live shopping broadcasts to the UK, Europe, and the United States this year. The company aims to test a format that has been wildly popular in China but is less familiar to Western shoppers. The expansion will take place between August and October 2024, with shows hosted on Zara's app. Zara's live shopping broadcasts have significantly boosted sales in China, and the company hopes to replicate this success in Western markets.
Zara plans to expand live shopping broadcasts in the UK, Europe, and the US between August and October 2024, testing a format that is wildly popular in China (Reuters) https://t.co/sf8EaLKVcN 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/dy3DbDriTN
🚨 ZARA TO LAUNCH LIVE SHOPPING IN THE WEST Zara is expanding its live shopping broadcasts to the UK, Europe, and the US this year. Their highly successful China livestreams, significantly boosting sales, are now being brought to the West. Shows will be hosted on Zara's app… https://t.co/pubdHqGZe3
Zara will expand its live shopping broadcasts to the UK, Europe and the United States this year, testing a format that is already wildly popular in China but one with which Western shoppers are less familiar https://t.co/v6By5jT2es
Zara will expand its live shopping broadcasts to the UK, Europe and the United States this year, testing a format that is already wildly popular in China but one with which Western shoppers are less familiar. More here: https://t.co/obfCSyyKtV
After China, Zara expands live shopping experiment to Europe and US https://t.co/v2ieLfKYG0 https://t.co/By6YwlLV9v
🔵 AFTER CHINA, ZARA EXPANDS LIVE SHOPPING EXPERIMENT TO EUROPE AND US Full Story → https://t.co/LdDa7QDmbk Zara will expand its live shopping broadcasts to the UK, Europe and the United States this year, testing a format that is already wildly popular in China but one with… https://t.co/TXxtHpDTMn