Taylor Swift's Eras tour concert movie has become a significant cultural phenomenon in China, particularly among young women seeking an outlet amidst the country's tightening social controls. The film's success is evident as it packs theaters across the nation, indicating the soft power of messages that resonate deeply with the audience. The movie's financial success is also notable, with box office earnings exceeding $250 million, and Disney ($DIS) paying more than $75 million for the streaming rights, contributing to a tour gross surpassing $1 billion.
The Eras movie did >$250m box office, and $DIS just paid >$75m for the streaming rights. That's on top of a >$1B tour gross. Those are insane numbers; it's at the point where you could argue the Fed could skip QE and rate cuts with just subsidizing a new T-Swift tour/album
🤣 China has the most self made billionaires in the world. They don’t need Taylor swift to show them how to be sluts https://t.co/QqNr33SLjU
Taylor Swift Wows Chinese Women Tired of Xi’s Conservative Era / soft power is just messages that really speak to people https://t.co/ioNYXvNfil
Bloomberg is literally saying that Taylor Swift is bringing freedom to women in China 🤦♂️ Already 1,500 years ago, China had women emperor... Today two thirds of the female self-made billionaires in the world are Chinese... As if Chinese women needed to see an American woman… https://t.co/dr7BntJAPK
Taylor Swift’s Eras tour concert movie is packing theaters across China, providing a rare outlet for young women rejecting ever-tighter social controls https://t.co/0VZPuMM4gp