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Shein, the fast fashion retail giant known for its ultra-affordable clothes shipped from China, is seeking to expand its global presence by enlisting top Western executives. Shein's Vice Chairman, Marcelo Claure, discussed the company's growth strategy and emphasized their focus on designing products based on customer needs and offering affordable prices. The company aims to bring affordable fashion to a wider audience and hopes to gain advantages through its partnership with Forever 21. Shein's expansion plans reflect the increasing importance of China in providing quality, quantity, and affordability in the fashion industry, according to Laura Magill, the global head of sustainability at Bata Group.
Shein Turns to Western Executives to Become Even More Global - WSJ https://t.co/K9cp1SsO1X
Shein, known for its ultra-affordable clothes shipped from China, is enlisting top Western executives in its quest to go truly global https://t.co/CZVeNw4xCG https://t.co/CZVeNw4xCG
Shein, known for its ultra-affordable clothes shipped from China, is enlisting top Western executives in its quest to go truly global. @shenlulushen https://t.co/hZ3ckpmmjH
Shein, known for its ultra-affordable clothes shipped from China, is enlisting top Western executives in its quest to go truly global https://t.co/TsxNKOJ3L6 https://t.co/TsxNKOJ3L6
"Laura Magill, the global head of sustainability at footwear brand Bata Group, said. 'I can’t think of another place that can do the quality, the quantity and the price as well as China.'" Via @michaelxpettis https://t.co/Ckv4TLKTfo
"We're designing product based on customer needs, and that allows us to bring affordable prices way better than traditional retail," Shein's Vice Chairman Marcelo Claure tells @SaraEisen. "Everybody likes to be able to get more with less." https://t.co/aXOlltG17N https://t.co/c1R8kN710R
We're taking a speed run through the world of fast fashion 🛍️ @SHEIN_Official Group Vice Chairman @marceloclaure & Executive Chairman Donald Tang joined our @SaraEisen for a look at the advantages they hope to gain by expanding the retail giant's partnership with @Forever21. https://t.co/84m36OhNru
Shein Group Vice Chairman @marceloclaure discusses the company's growth strategy with @SaraEisen. https://t.co/U9Tpd9HDkk https://t.co/xM90FwX5b6