The global PC market is experiencing a resurgence after a two-year slump, with sales showing signs of recovery from record low levels. A new report from research company IDC highlights this turnaround, attributing the recovery to various factors including the introduction of AI technologies. The first quarter of 2024 saw an 8% growth in PC shipments compared to the previous year, returning to pre-pandemic levels. This growth, seen as a positive sign for the electronics sector, is driven by AI and marks a recovery from the post-Covid slump. Analysts point to AI as a key driver of this growth. Additionally, the rebound in PC sales is having a ripple effect, with companies like Publicis Groupe reporting a 'clear rebound' in sales to the tech sector after a slump in 2023. Despite challenges in markets such as China, the outlook for 2024 remains optimistic, with expectations of continued growth as newer AI PCs are introduced and commercial buyers update their pandemic-era purchases. This recovery is bolstering the case to own electronics retailers.
PC markets have returned to growth: "Despite China's struggles, the recovery is expected to continue in 2024 as newer AI PCs hit shelves later this year and as commercial buyers begin refreshing the PCs that were purchased during the pandemic" - IDC https://t.co/4CH3i4IVjq
Ad giant Publicis Groupe sees ‘clear rebound’ in sales to tech sector following 2023 slump https://t.co/MwsTZsokel
🇺🇸 The personal computer market turns the corner after a post-Covid slump — bolstering our case to own this electronics retailer https://t.co/WkAl7LInwb
PC shipments up for first quarter thanks to AI, say analysts https://t.co/Pk6dCPYQX5
Global PC Shipments recover to pre-pandemic levels — Q1 2024 sales show 8% growth over last year https://t.co/wZHN8tFNEy https://t.co/cQ098XiVrV
The global PC market appears to be recovering after reaching record low levels in recent years, according to a new report from research company @IDC. https://t.co/xyM3UPNvjM
PC sales are making a comeback after a two-year slump https://t.co/xyM3UPNvjM