Nike shares plummeted by 20% following the release of its Q4 FY24 earnings report, marking the worst single-day drop since the company went public in 1980. The sportswear giant reported Q4 earnings per share (EPS) of $0.99, exceeding estimates of $0.83, but missed revenue expectations with $12.6 billion against the anticipated $12.81 billion. Nike's gross margins improved slightly to 44.7% from 43.6% year-over-year, but the company flagged significant challenges ahead. The company’s CFO, Matt Friend, indicated that Q4 results highlighted issues leading to a revised outlook for FY25, with expectations of a mid-single-digit revenue decline. The decline in revenue was attributed to faltering demand, especially in the lifestyle segment, and a 10% drop in digital sales. Regional performance showed a 1.4% revenue decline in North America, a 1.7% decline in EMEA, and a 2.9% increase in China. Nike also projected a 10% decrease in Q1 FY25 revenue. The disappointing forecast has raised concerns about Nike's market position, especially with rising competition from newer brands like On and Hoka. Additionally, the company benefited from lower-than-expected SG&A expenses and a favorable tax rate of 13%, compared to the expected 21%.
Nike shares sank after the sneaker company’s full-year outlook missed expectations, stoking investor concerns about waning demand and competition from upstarts. https://t.co/Z1vuk6RAmT
BREAKING: Nike share price plunges by 20%
BREAKING 🚨: Nike $NKE suffers largest loss since October 9, 1990 https://t.co/Y3iYTyUs9B
Stock market is now closed. Nike suffered their worst day since 2001, with shares down $18.82, and nearly 20%. We explain why here: https://t.co/85Xmh25Npp
NIKE SHARES JUST HAD THEIR WORST DAY IN HISTORY TODAY AFTER NIKE JUST REPORTED ITS LATEST EARNINGS $NKE https://t.co/x4GJ1cwHs5
Shares of Nike $NKE tumbled over 20% as the company announced it could be in a "transition year" for fiscal 2025 following revenue declines: https://t.co/VIh0fBniaq How Nike $NKE (-19.94%) Makes Its Money: https://t.co/mv8gvmpaSY #investing #stocks https://t.co/cBXu9QRYN6 https://t.co/5mhnobdm7f
$NKE - Nike Shares Close Down 20% In Worst Drop Since 1980 Debut @business - They can't blame this drop on "The Curb" -Nike's stock originally traded on the American Stock Exchange (AMEX), going public on December 2, 1980. - In 1982, Nike moved its listing to the New York Stock…
UPDATE 🚨 $NKE dropped 20% today, the worst day since thier 1980 debut Just Sell It? https://t.co/lkzshcczY7
$NKE -20% worst drop since 1980 debut
NIKE SHARES CLOSE DOWN 20% IN WORST DROP SINCE 1980 DEBUT
Why shares of Nike nosedived Friday: https://t.co/POUwajVVQ7 https://t.co/ZmtfzbiTSK
Nike shares sink as gloomy sales forecast fans growth concerns https://t.co/uVyKvEj9x3
$NKE is back to pandemic lows today. https://t.co/7HdZE7qIne
🚨 Nike $NKE is getting absolutely demolished. Shares are on track for their worst daily performance in history since its IPO in December 1980. Who's buying the dip $NKE? https://t.co/OSSX4gzozu
$NKE Just didn't 🩸🔪 -20.2% https://t.co/u5BUgUAHN0
🇺🇸 Nike shares plunge after retailer says quarterly sales will fall 10%, warns on China weakness https://t.co/cxDIhK9YyO
NIKE ON TRACK FOR WORST DAY EVER, LAST DOWN 20%
Nike is now down 56% from its peak in November 2021, the largest drawdown since 2000. $NKE https://t.co/A9CGh417SX https://t.co/GtgIkw8J1y
Today's 20% drop in the shares of $NKE are the biggest on record for the company *** Maybe they should release a special Air Jordan BLM shoe to stoke sales
🚨🇺🇸NIKE SHARES CRASH BY ALMOST 19% After they surprised investors by announcing a drop in annual sales, shares dropped by 18.6%. Wedbush analyst Tom Nikic: "Nike shares are headed for a stay in the proverbial penalty box until new product innovations actually start to… https://t.co/SXn50iUrhY
Nike's saying it expects revenue to decline in 2025. Why is Nike is facing Its worst performance in years? https://t.co/KzC64RWw74
Stock Market Update: @Nike dumps 20% 👀 $NKE The Stock Market is rolling over. We had Walgreens yesterday, Nike today. Brace. https://t.co/xXtv7FRbFv
NIKE SHARES DROPPED BY 18% INTRADAY, THE BIGGEST DROP SINCE 2001
NIKE SHARES PLUNGE 19% TO REACH LOWEST LEVEL SINCE MARCH 2020 $NKE
Nike is down 19% today (and 29% YTD = ~$50B market cap loss). One major reason: its earnings had a surprise sales decline in running shoes. Pretty shocking how much market share Nike running has given to On and Hoka (owned by Deckers Outdoor). Both of those stocks up 45% YTD. https://t.co/kvyj7IAWpP
⚠️BREAKING: *NIKE SHARES PLUNGE 19% TO REACH LOWEST LEVEL SINCE MARCH 2020 $NKE https://t.co/qOlK9E6Lhk
🇺🇸 Nike posts surprise drop in sales, sending shares tanking: Slowdown ‘hard to ignore’ https://t.co/rjOMID9cJH
Nike Stock Tanks Almost 20% To 4-Year Low: Why The Sneaker Giant’s Struggling https://t.co/jq5N29P8Cq https://t.co/TU2aRZGNjh
Nike down over 19% this morning post-earnings It would be their biggest single day drop since 2001 https://t.co/DPMQI4spsf
Nike Annual Revenues $NKE Since the turn of the century, Nike's reported revenues have declined in three years: in FY10 (-1%), in FY20 (-4%), and now in FY25e (-5%) https://t.co/uzyAh1dR7K
NEWS: Nike stock $NKE is down 19% on the day it’s worst price action on the daily chart in ~23 years
$NKE taking a -20% haircut today. Following the downtrend. Its hard not to start building a longer term investment position in this zone https://t.co/5oMOLDEtSr
$NKE is down 19% today after earnings, that’s its worst day in over 23 years Sentiment has flipped from bearish to bullish 👀 Time to buy? https://t.co/7sdHGVXghy
FWIW, Nike stock was $179 in November 2022. This morning it has plunged to $76.
Nike (NKE) stock tumbled, after the sneaker and sportswear company reported a fall in quarterly revenue and warned that sales could drop significantly this financial year https://t.co/GSOQHBIhoS
$NKE down 18%...wow Nike shares slumped in premarket trading as a forecast for a surprise drop in annual sales amplified investor concerns about the sportswear giant ceding more market share to upstart brands such as On and Hoka. https://t.co/G2KhLnWVvk
$NKE -19% to $76.71 The problem with Consensus estimates = most if not all analysts will model to a recovery in 2H for $NKE to match management guidance. Buy side will doubt this, however, meaning actual earnings expectations are lower than Consensus / sell side. https://t.co/6HVK6YV3p3
Oh, Nike 😬😬😬 With shares plummeting on lowered FY25 guidance, @Wedbush's Tom Nikic joins @OJRenick to break down just how bad the situation is for $NKE: 🎙️ "Ultimately, you need to have innovation, and that's what Nike's been lacking."
$NKE shares fell 18%; the "WORST" earnings reaction in over 25 years https://t.co/TPL87EPlnm https://t.co/qniYYDvBzD
$NKE shares fell 18%; the "WORST" earnings reaction in over 25 years, maybe more! https://t.co/eCcKSdnW1v https://t.co/qniYYDvBzD
🇺🇸 Nike is in a slump https://t.co/RLb6DT26aR
BREAKING: Nike stock, $NKE, is now down over 17% today after projecting a 10% decline in revenue for the current quarter. Nike now expects 2025 sales to fall mid-single digits, compared to estimates of a 0.9% increase. It also saw traffic in China decline across all channels… https://t.co/k3ALg2s9a0
NIKE SHARES DOWN ABOUT 17% AFTER CO FORECASTS SURPRISE FALL IN FY25 REVENUE
Nike $NKE just opened trading at its lowest level since the March 2020 pandemic crash https://t.co/lbGug4yOZU
$NKE -16% on pre-mkt lows, at levels last seen during the March 2020 pandemic sell off. - so far this morning there have been 6 downgrades and countless price target reductions - at 86 years old, I don't think we'll be seeing the return of the "Shoe Dog" to right the ship. https://t.co/XQ5QJbCkaN
Shares of Nike plunged Friday after the retailer cut its full-year guidance and said it expects sales to drop 10% during its current quarter as it warned of soft sales in China and “uneven” consumer trends across the globe. https://t.co/05o1HNb6Ge
$NKE down 36% since 12/21
$NKE | NIKE CFO Matthew Friend Says "We are driving better balance across our portfolio. While we are encouraged by our progress, our fourth quarter results highlighted challenges that have led us to update our Fiscal '25 outlook"
$NKE PLUNGES 16%
Shares of Nike are tumbling in premarket trading on Friday after the footwear giant reported its fiscal Q4 earnings. Here's what to know: https://t.co/rZ0XlJCsrF
$NKE -16% premarket...would be its worst day since early 2001 https://t.co/rZuvTCcT0J
Nike shares tumbled over 12% in after-hours trading following the sportswear giant lowered its full-year forecast for the 2025 fiscal year, despite its quarterly profit surging by 45% to $1.5 billion. https://t.co/f1t0OqxUt7
Nike Stock Retreats After Q4 Revenue Falls Short https://t.co/RORCaN4IQ8
#Nike warns of guidance cut as it posts slowest annual sales gain in 14 years
Nike shares plunged over 12% in after-hours trade, following a surprise warning on sales. The sportswear giant forecast a fall in revenue for the fiscal year, as consumers covet newer brands such as On and Hoka https://t.co/5fWuinDwVQ https://t.co/mvy4aUUjFO
👟 Nike Posted its Biggest Sales Contraction in 4 Years & Offered Disappointing Guidance https://t.co/fLMDjdIhWv 68% of retail CFD accounts lose money.
Nike shares plunged in after-hours trade after the sportwear giant forecast a surprise drop in fiscal 2025 revenue, hurt by faltering demand for its sneakers as consumers covet newer brands such as On and Hoka. Read more https://t.co/ptcQl8OrJH https://t.co/MdRrxo3K8d
$NKE down 15% premarket. https://t.co/u5muikj9gD
Nike $NKE is currently set to open down 15% following earnings. That would be its biggest gap down following earnings since at least 2002. Prior biggest gap down was -12.62% after its 9/29/22 report. https://t.co/yrVWjri08l
🇺🇸 Nike shares drop as slower demand prompts cut to 2025 outlook https://t.co/ETKXARQvgz
$NKE | Nike Shares Down 14% Premarket, Co. On conference Call Said It Now Expects FY25 Reported Revenue To Be Down Mid-single Digits, With First Half Down High Single Digits
Nike shares plunged in after-hours trade after the sportwear giant forecast a surprise drop in fiscal 2025 revenue, hurt by faltering demand for its sneakers as consumers covet newer brands such as On and Hoka https://t.co/5fWuinCZ6i https://t.co/wIjn61E2zO
Nike shares plunged over 12% in after-hours trade, following a surprise warning on sales. The sportswear giant forecast a fall in revenue for the fiscal year, as consumers covet newer brands such as On and Hoka. Read more https://t.co/ptcQl8OrJH https://t.co/ElDZju4D5w
Nike shares plunge after retailer says quarterly sales will fall 10%, warns on China weakness - CNBC https://t.co/Qwwkra8HGl
#Nike Tumbles After Warning That Sales Slump Is Getting Worse https://t.co/MpswN5z2hC
Nike $NKE is down 12% in after hours following its earnings
#Nike falls after the world’s largest sportswear company issued a full-year outlook that missed expectations, reinforcing investor concerns about waning demand for the brand’s sneakers and apparel Read more details on co's #Q4Results here- https://t.co/GsEDc73mQQ
Nike stock falls, as executives say Q4 results ‘highlighted challenges’ with demand https://t.co/N6LjyUsYSB
Nike shares drop as slower demand prompts cut to 2025 outlook https://t.co/r3zZ4xWyp6
Nike posts surprise drop in sales, sending shares tanking: Slowdown 'hard to ignore' https://t.co/NBYhWPgBVO https://t.co/a3COEd5RAw
Nike posts surprise drop in sales, sending shares tanking: Slowdown ‘hard to ignore’ https://t.co/HEJ0gOI0TU https://t.co/8ZVARjAsTL
Nike $NKE is down 12% in after hours following its earnings 🔴🔴🔴🔴🔴🔴🔴🔴🔴🔴🔴🔴 https://t.co/7KB36dA0n0
Live news: Nike shares tumble after downgrading sales outlook https://t.co/o64fXwMtiK
$NKE likely going to hit 4 year lows tomorrow.
$NKE Guidance: "We expect first quarter revenue to be down approximately 10%. This reflects more aggressive actions in managing our classic footwear franchises, continuing challenges on NIKE Digital, muted wholesale order books with newness not yet at scale, a softer outlook in… https://t.co/e7WefKcynj
nike down 12% after ER
Nike Shares Crash Near COVID Lows After Warning Sales Slump Is Worsening https://t.co/6ViL6JlTOM
Nike $NKE is down a whopping 12% in after hours trading. The retailer warned of weak demand for its sneakers due to the challenging economic climate. https://t.co/huxOcfByHF
Nike forecasts dour annual revenue on weak demand for its sneakers https://t.co/aFnA6Ppui4 https://t.co/0NrHN0o3ZQ
Nike stock sinks after company projects larger sales decline than expected in 2025 https://t.co/x2R95fSbRD by @_JoshSchafer
Nike shares plunge after retailer says quarterly sales will fall 10% @CNBC https://t.co/GENgz8VKFd
$NKE -12% now in after hrs. Swooshed.
Nike shares plunge after retailer says quarterly sales will fall 10%, warns on China weakness: CNBC $NKE https://t.co/Vw1ldA3S4C
$NKE Nike -11% AH https://t.co/hiEzsFnB7Y https://t.co/VQTU0y1VU2
NKE down 12% after hours, lowest since Covid crash
NIKE SEES 1Q REVENUE DOWN ABOUT 10%
**NIKE SEES 1Q REVENUE DOWN ABOUT 10% **NIKE SEES INCREASED MACRO UNCERTAINTY This implies $11.6B sales vs $12.6B estimate. Also cutting 1H of FY25 sales guidance to HSD decline vs LSD decline previously. https://t.co/pUiTGoYUdO
NIKE SHARES EXTEND DECLINE, LAST DOWN 10.39% AT $84.40 IN EXTENDED TRADE
$NKE Nike got wrecked. Missed on revenues, beat on EPS, but lowered guidance. Digital, performance, and lifestyle sales down year over year. Either Nike is an irrelevant dinosaur or the street has too high expectations… I haven’t heard the call yet but it doesn’t seem like… https://t.co/PQAUy1IFqR
$NKE Guidance is a disaster: 1Q revenue down -10% FY Revenue down -MSD Stock headed to $60-70 https://t.co/lysyKnD6Ns
NIKE CFO SAYS EXPECT Q1 REVENUE TO BE DOWN ABOUT 10%
NIKE CFO SAYS EXPECT FISCAL 2025 REPORTED REVENUE TO BE DOWN MID SINGLE DIGITS
$NKE is down 7.1% after-hours and sentiment during the call is bearish 🐻 Listen to the call LIVE on Stocktwits 👇 https://t.co/qd82SG9qf2 https://t.co/moPZwcFvNS https://t.co/KonSUZXdEM
$NKE CFO: Next few quarters will be challenging - earnings call (NIKE Inc) - Advancing our timelines to tightening inventories in some brands, which will impact short term revenues in FY25 (More at https://t.co/dQOXtgmPss)
NIKE CFO SAYS EXPECT HEADWINDS TO HAVE A MORE PRONOUNCED IMPACT IN FISCAL 2025 - CONF CALL
NIKE'S CFO HAS ACKNOWLEDGED A DECLINE IN ITS LIFESTYLE BUSINESS DURING THE FOURTH QUARTER.
Nike $NKE getting dumped in after-hours trading https://t.co/waV5SA0kiI
Nike stock sinks on quarterly revenue miss https://t.co/xiXBiUIMS2 by @_JoshSchafer
⚠️BREAKING: *NIKE SHARES TUMBLE 6% AFTER EARNINGS MISS, WEAK OUTLOOK $NKE https://t.co/sIHFpPbz57
Nike flags challenges ahead after Q4 revenue, margin miss estimates https://t.co/yrHIgp7Wx0 https://t.co/8TndK5goRE
Nike's stock falls as executives say results highlight 'challenges’ with demand https://t.co/t17CTlWvrQ
Nike beats on EPS, misses on revenues. CEO: "We're taking our near-term challenges head-on.." CFO: "... our Q4 FY 24 results highlighted challenges that have led us to update our FY 25 outlook" $NKE: -5.9% AH https://t.co/HSGWYJML5b
$NKE MISSES EARNINGS, STOCK DROPS 5.5%
$NKE -Q4 EPS $0.99 vs. est. $0.83 -Q4 revs $12.6B vs. est. $12.81B -at qtr end, inventories were $7.5B, -11% YoY -reported Q4 gross margins 44.7% vs. 43.6% y/y -global revs for North America –1.4% to $5.28B (light), EMEA -1.7% y/y to $3.29B (light) and greater China revs +2.9%… https://t.co/osbCijDy1h
$NKE -6% AH after missing on 4Q Revs $12.61B -2% YoY vs $12.86B (+0% YoY exp). 4Q gross margin was 44.7% vs 45.3% exp. 4Q adj earnings beat $1.01 vs $.85 due to lower than exp SG&A and a much lower than expected tax rate (13% vs 21% exp). Moreover, CFO Matt Friend alluded to a… https://t.co/jkygnvPtFZ
Nike $NKE Earnings Recap - Fugly Top-Line, Management Change Needed A full year of forward revenue cuts and trading at it's weakest valuation since 2018 - but this will not be enough, as FY results will again move lower. $NKE guides on the call, but stated in the release,… https://t.co/gmqY4VjW1r https://t.co/y1IAFQiGgd
Nike alludes to guidance cut in the release, “our fourth quarter results highlighted challenges that have led us to update our fiscal 25 outlook.” Top executives tell me lifestyle business declined, and size of performance business didn’t offset it. Digital was -10% in the…
Nike reported quarterly sales that fell short of expectations https://t.co/qZsEGYWvgV
First $NKE read obv not good- 2% rev miss; GMs missed by 60bps; SGA better, low tax rate so beat eps handily but said revising prior '25 guide- exps rel low but still def squishy- Direct down 8%, Wholesale up 5%, Invs down 11% vs. sales down 1% so bit of silver lining
$NKE near 52wk low https://t.co/0yqHkLYTou
$NKE -5% in after hrs off er. Is Nike not a thing anymore?
Nike CFO Matt Friend: "While we are encouraged by our progress, our Q4 FY24 results highlighted challenges that have led us to update our FY25 outlook." https://t.co/otEmcaqECD
Nike $NKE earnings preview: Analysts discuss Q4 report’s key focus areas https://t.co/bTmOZ98EnT https://t.co/tHScVuyy8F
Nike $NKE Earnings Setup - Is the Pain Over? Nike hasn't traded this cheap into earnings since 2018 - it's safe to say investors expect additional cuts to the outlook as the current C-suite struggles to address strategy concerns. Results tomorrow afternoon. https://t.co/lCnr1kg5td
$NKE shares just not doing it! The sportswear stock is swooshing more than 13% lower this year as it gears up for earnings tomorrow. @optionsaction @michael_khouw breaks down how options traders are positioning for the event: https://t.co/bAu9KBNKo0