Huawei has launched its latest high-end smartphone models, the Pura 70 Ultra and Pura 70 Pro, featuring advanced technology such as the industry's first ultra-focusing telescopic camera and a unique triangular 'wind vane' design. The devices, which started selling on Thursday, are equipped with the Kirin 9010 chip and are priced between approximately $760 to $1,380. The launch is part of Huawei's ongoing efforts to compete in the high-end smartphone market, following the success of the Mate 60 series. Analysts anticipate that these new models will contain advanced China-made chips, similar to those in the Mate 60, which have helped Huawei close the gap with competitors like Apple in China's premium segment. The Pura 70 series was reportedly sold out within minutes of release, with expectations of sales exceeding 10 million units by 2024. Notably, the Pura 70 Ultra includes a retractable camera, and the smartphones come with Huawei's own operating system.
Maybe it shouldn't be surprising, but it still is, somewhat: Huawei flagship phones, including the just-released Pura 70 series, contain no processor details whatsoever on their specs pages (unless the SoC happens to be a Snapdragon).
Huawei starts sales of new Pura 70 smartphones with own OS #ARYNews https://t.co/iMUnT2KPWW
Huawei has announced its new Pura 70 smartphone range, with an Ultra model that packs a retractable camera 📱 https://t.co/b4UxVEPMfb
Huawei started selling highly anticipated smartphones from its high-end Pura 70 series. Analysts expect the device to contain an advanced China-made chip, similar to the Mate 60 handset, which is considered only a few generations behind Apple and Google https://t.co/pbqZb0HAGG https://t.co/QipFOe9BO6
WATCH: Chinese technology giant Huawei started selling two models of its highly anticipated, high-end Pura 70 smartphone series that many analysts expect to contain an advanced China-made chip like its Mate 60 handset https://t.co/lvYYjj36ck https://t.co/98mwACJEyx
Huawei starts sales of new Pura 70 smartphone to crowds amid chip scrutiny https://t.co/zq5DBfQdkh https://t.co/iY6BdBRB8R
Huawei Pura 70 vs Huawei P60: What are the Upgrades? https://t.co/QcitZsGfoA #Huawei #HuaweiPura70 #technews https://t.co/Iw3ykDd4Qd
We unbox the Huawei Pura 70 Ultra #Huawei #HuaweiPura70Ultra https://t.co/hKxbz1Mqkm https://t.co/7WhDXhFXRZ
Huawei Debuts New Pura 70 Phones In Fresh Revival Attempt - CNET https://t.co/oyCvu8FStA
Huawei Debuts New Pura 70 Phones In Fresh Revival Attempt https://t.co/cux7XhRarU
#Huawei started selling two models of its highly anticipated #Pura70 smartphone series on Thursday. They were sold out almost immediately after a morning. https://t.co/mPXX6KOKum
Chinese technology giant Huawei started selling two models of its highly anticipated, high-end Pura 70 smartphone series that many analysts expect to contain an advanced China-made chip like its Mate 60 handset https://t.co/pbqZb0HAGG https://t.co/9ArHv9meMl
Huawei Pura 70 series was sold out within 1 minute, and sales expected to exceed 10 million units by 2024 https://t.co/pZBkgKC45g https://t.co/QUioMmocEK
We Found This in The Huawei Pura 70 Ultra’s Box!😍👇🏻 https://t.co/MKzURnXGjq
📽️ WATCH - HUAWEI STARTS SALES OF NEW PURA 70 SMARTPHONE TO CROWDS AMID CHIPS SCRUTINY hinese technology giant Huawei started selling two models of its highly anticipated, high-end Pura 70 smartphone series on Thursday that many analysts expect to contain an advanced China-made… https://t.co/Jwu9LnpYYN
Huawei released its latest series of smartphones, the Pura 70, on Thursday, sustaining its momentum after the breakthrough Mate 60 device last year helped erode Apple’s dominance in China’s high-end segment. https://t.co/LCacQ1p7n7
The HUAWEI Pura 70 Ultra is here, complete with a retractable (!) camera https://t.co/ioaadb7qp0
Huawei releases its Pura 70 series, available for ~$760 to ~$1,380; reviewers show high-end models have a Kirin 9010 chip, an update to the Mate 60 Pro's 9000s (Bloomberg) https://t.co/SIWlKQZkEn 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/er0tazYZmY
Huawei starts sales of new Pura 70 smartphone amid scrutiny on chips - Reuters https://t.co/RrAOGKNdXb
Huawei starts sales of new Pura 70 smartphone to crowds amid chips scrutiny https://t.co/H9h2oJWOZT https://t.co/Ru3MQ7jnfj
The Pura series developed by the Shenzhen-based company has advanced cameras and is known for its sleek design. #HuaweiPura70 https://t.co/M66pozen7X
Huawei Pura 70 Pro & Pura 70 launched with Kirin 9010 chip, periscope telephoto starting from 5,499 Yuan (~$760) https://t.co/LcJmajZNgD https://t.co/hIHvhX6rZr
Huawei releases its latest series of smartphones on Thursday, sustaining its momentum after the breakthrough Mate 60 device helped erode Apple’s dominance in China’s high-end segment https://t.co/3P5Io3X1QF
Chinese tech giant Huawei started selling two models of its highly anticipated, high-end Pura 70 smartphone series which many analysts expect to contain an advanced China-made chip like the Mate 60 handset https://t.co/NmuCxaLvGK
Huawei releases revamped, renamed Pura 70 flagship smartphone https://t.co/JK5UbYXZcz
News from Huawei! Celebrating 12 years of innovation with the launch of the Huawei Pura 70 Pro and Huawei Pura 70 Ultra. Featuring groundbreaking technology like the industry's first ultra-focusing telescopic camera and a unique triangular 'wind vane' design. #china #Huawei https://t.co/JxKmPP5Ok6
China's Huawei to start selling Pura 70 smartphones https://t.co/kQVLjyU4Sk https://t.co/Z0DxYVwVqE
⚠️ CHINA'S HUAWEI TO START SELLING PURA 70 SMARTPHONES Full Story → https://t.co/T3shNRV5SV
CHINA'S #HUAWEI STARTED SELLING IMAGE FLAGSHIP PHONES PURA 70 ULTRA AND PURA 70 PRO ON THURSDAY.
Huawei unveils new Pura 70 series smartphones, expected to be on sale from April 18 https://t.co/oajdH1CzOp
Huawei's new Pura 70 series flagships may hit the shelves on April 18 https://t.co/77N2eFPqmB https://t.co/lNTYy0Ze4c
Huawei Pura 70 Series Explained: Saying Goodbye to the P Series After 12 Years #Huawei #HuaweiPura70 https://t.co/IJRV0CIi0x https://t.co/rF1jTPhPVq
Huawei P series re-branded as Huawei Pura, upcoming P70 may change name https://t.co/WuOVWOSsYo
Huawei Pura 70 series memory and color options revealed; Pura 70 Pro+ to also have a special “Lezhen Edition” https://t.co/6oa008q4en #Huawei #HuaweiPura70 https://t.co/9ZidI5Y3lK
News from Huawei! Huawei unveils the evolution of our renowned P series to Pura. Richard Yu highlights Huawei's commitment to pioneering mobile imaging and pushing the boundaries of technological aesthetics. #china #technology #Huawei #PuraSeries #Innovation https://t.co/aENXXmrJVX