Amazon is intensifying its efforts to compete with Chinese e-commerce platforms Temu and Shein, as these rivals experience rapid expansion in the U.S. market. Reports indicate that Amazon is particularly focused on enhancing delivery speed and trust to counteract the growth of Temu and Shein, which have seen significant increases in their user bases. Amazon's sales from Chinese sellers have surged by over 20% in 2023, highlighting the competitive landscape. Despite this, Amazon has witnessed a decline in its active user count, dropping from 70 million to 67 million in January 2024, while Temu and Shein's active monthly users have reached 51 million and 26 million, respectively. This shift in consumer preference is attributed to the perceived threats these new platforms pose to Amazon's dominance in online shopping, prompting Amazon to prioritize these competitors over traditional rivals like Walmart and Target. Notably, Temu leads in Meta advertising, challenging Amazon and Walmart.
Will Temu win over American shoppers? This week on our “Money Talks” podcast, we ask how worried companies such as Amazon and Etsy should be about the Chinese e-commerce giant https://t.co/TEC6MN9MjL 🎧
🇺🇸 Amazon’s new focus: fending off rivals Temu and Shein: The e-commerce companies with Chinese roots have, for now, replaced Walmart and Target as Amazon’s central competitive focus https://t.co/0rRSAC8FKR
On this week’s “Money Talks” podcast, @alice_fulwood, @Birdyword and @TomLeeDevlin ask how much of a threat Temu, the Chinese e-commerce giant, poses to Amazon https://t.co/OInbTjx1u7 🎧
Amazon is training its attention on emerging e-commerce players Temu and Shein, viewing the newer platforms as significant threats to its online shopping dominance. @SebasAHerrera https://t.co/3bOzgXwC4I
Amazon officials rush to improve delivery speed as company loses two million customers while Chinese competitors, Temu and Shein, have seen nearly 57million new users https://t.co/tfVuDtYxfg https://t.co/LOUL2KmMiO
China's e-commerce giants were spooked by Temu-owner PDD last year. Now the upstart has almost doubled its annual profits. https://t.co/9PKTP0Nkjh
$AMZN active users went to 67M from 70M in Jan 2024 While Temu now has 51M active monthly and Shein has 26M active monthly users Via @WSJ
Amazon more worried about Chinese rivals Temu, Shein than Walmart, Target: report https://t.co/huJRviJ69L https://t.co/LToMHnRqHP
$AMZN | Amazon Amps Up Delivery Speed and Trust to Tackle Alibaba Rivals Temu and Shein's Rapid US Expansion Amazon battles Temu, Shein's rise with focus on trust, speed; sales from Chinese sellers up over 20% in 2023. Temu leads Meta advertising, challenges Amazon, Walmart… https://t.co/yqdnRgmPaJ