New data reveals that CBC has the lowest social media engagement among major Canadian media outlets despite receiving $1.4 billion in annual government subsidies. CBC's social media profile, which has 11% engagement, is reported to be worse than any other TV network, trailing behind CTV, Global News, The Post Millennial, and Rebel News Online. The network has 1,000 staff feeding content to the web. Additionally, documents have surfaced showing that the Canada Revenue Agency (CRA) paid $233,457 last year to distribute fake news articles written by employees, which were published by newsrooms such as Lethbridge Herald and The Hamilton Spectator as legitimate stories.
#REPORT: New data shows that the CBC attracts the LOWEST online engagement of any major media outlet in Canada despite $1.4 billion in government funding. https://t.co/eyVljo25PO
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CBC trailing CTV, Global in social-media news engagement: Report https://t.co/jckvfbd1wW https://t.co/uItDIJExzv
New data show #CBC social media profile is worst of any TV network and just ahead of @TPostMillennial despite $1.4B/yr subsidy and 1,000 staff feeding content to the web. https://t.co/P8kFNbOXxh #cdnpoli https://t.co/eCVsnGe16f
DOCUMENTS: @CanRevAgency last year paid $233,457 to distribute fake “news” articles written by employees. Two dailies @Leth_Herald and @TheSpec were among newsrooms that published #CRA handouts as legitimate stories. https://t.co/UbMVlh3sZV #cdnpoli https://t.co/vv8EPQY3dp
New data @MediaEcosystem show #CBC has 11% of social media engagement, despite $1.4 billion in annual subsidies. Top Five Canadian media outlets that attract most engagement: * @CTVNews * @globalnews * @CBCNews * @TPostMillennial * @RebelNewsOnline https://t.co/9WO0IuvHMt https://t.co/BBP1q0pEZ1