The Sun newspaper is "inching towards" endorsing Sir Keir Starmer's Labour Party for the upcoming general election, influenced by Starmer's role in launching the tabloid's new politics TV show. This potential shift is part of a broader trend, with the exception of the Mail, where readers of every mainstream national UK newspaper, including The Sun, now back Labour over the Tories. Victoria Newton, editor of The Sun, mentioned that the paper's readers are currently "undecided", torn between whether they "trust" Labour or are "fed up" with the Tories, indicating a significant political shift.
Extraordinary. According to @UnHerd: With the exception of the Mail, the readers of every mainstream national UK newspaper - including obvs the Sun & Telegraph - now back Labour over the Tories. https://t.co/vQYt1G6Ocv
Sun readers now back Labour – in common with those of every national paper except the Mail. https://t.co/rAdbXmIYws https://t.co/44zAsGAJUh
“At the moment [Sun readers are] very much undecided who to support” Editor of The Sun Victoria Newton says her readers are asking themselves whether they “trust” Labour or if they’re “fed up” with the Tories #BBCLauraK https://t.co/YwWnH1Fc5j https://t.co/zLxlGas17d
'Murdoch wants to be on the winning team!' @JoshxHowie, @LewisSchaffer and @PaulCoxComedy react to a story from the I Weekend that details how The Sun is 'inching towards' backing Keir Starmer's Labour. https://t.co/Hyv4VQUUBU
The Sun is “inching towards” giving Labour an endorsement at the general election after Sir Keir Starmer helped launch the tabloid’s new politics TV show, according to insiders @adamsherwin10 reports: https://t.co/uhwCC6e3Lw