BBC News has launched a new feature named 'content credentials' under its BBC Verify initiative to enhance the authenticity of images and videos on its platform. This initiative aims to combat the spread of misinformation by providing a 'how we verified this' button, allowing users to see the verification process behind the content. The move comes in response to the growing concerns over artificial intelligence's role in creating misleading content, such as deepfakes, especially in the context of the 2024 election. Various voices across the industry and academia have highlighted the importance of such measures to maintain the integrity of information online. The feature incorporates metadata within images and videos to validate their origin and authenticity, a step applauded by many as essential in the fight against fake news.
BBC Verify: How to spot AI fakes in the US election https://t.co/W6OSzjNfdP
New verification link on BBC Stories https://t.co/XJw2ujFwaM
The BBC has embraced the Content Credentials system and will begin slapping Twitter Community Notes-style explainers beneath imagery to show their authenticity. https://t.co/GlNYyfP7M6
Yesterday the BBC’s “Disinformation Correspondent” and Panorama created huge hysteria over AI-generated images of Trump from a clearly labelled parody account. Thank god for the BBC’s big scoop or else millions might have thought Trump had been riding dinosaurs! #DefundTheBBC
The BBC was literally using its BBC Verify resources to check out AI images that were *watermarked* by this obvious parody account. https://t.co/UBGy1hi84I
Does BBC Verify actually verify? https://t.co/gmVZNSD4jT
In a world of deep fakes and dodgy info online, how do we decide what videos and images to use? The BBC is going to explain a bit more about verification in stories... https://t.co/XHAf0eLp7E
From AI to deep fakes, the rise in social media and algorithmic influence is troubling. Our adversaries are getting more sophisticated, and as technology advances, it is critical our election integrity policies stay one step ahead. Read more: https://t.co/LjId0rnNhv https://t.co/uZEawOXyvQ
How will states regulate AI as election season ramps up? See why deepfake proliferation was one of our top predictions for AI in 2024: https://t.co/SuiNi8tL7p
🇺🇸 Tinkering with the truth using AI is already happening – not by Donald Trump or his campaign, but by his legion of supporters 🔎 Analysis by @stokel https://t.co/NXwWvhBuUL
The AI generated election disinformation campaigns are well underway. https://t.co/LBw7V1PXKm
#BBCNews has announced the implementation of content credentials that validate the origin and authenticity of photos and videos. #Contentcredentials incorporate metadata within the image or video, combating misleading information when content is disseminated beyond the BBC. https://t.co/j9BlsQtvGR
Deepfakes are becoming more and more threatening to that authenticity factor of online content. As a society, we're going to have to navigate this... but how? Here's my take ↓ https://t.co/9pzTbC2yUI
Today we're launching a new ‘content credentials’ feature on the BBC News website - showing how we've verified the authenticity of certain pictures/videos in stories https://t.co/uMVkqFfZM8 https://t.co/hDBw3vKPzo
From robocalls to deep fakes, artificial intelligence is already playing a role in the 2024 election. https://t.co/bPRyfjDwMg
Every news organization should adopt this protocol, and help their audiences understand it. #ContentCredentials https://t.co/JtpiyEyBGF
💻 New technology to show why images and video are genuine launches on BBC News ‘Content credentials’ feature means visitors to the BBC News site will now see a ‘how we verified this’ button underneath images and videos on BBC Verify content. More ➡️ https://t.co/9j1vhKE9OT https://t.co/4HFyB4jrxF