Google has announced a partnership with Magic Leap to advance its augmented reality (AR) and mixed reality (XR) initiatives. This collaboration marks a significant pivot for Google towards consumer hardware. The partnership aims to leverage Magic Leap's expertise in hardware manufacturing to develop a new generation of AR devices, potentially including a Gemini-powered multimodal assistant integrated into Google Glass 2. This move positions Google to better compete with other major players in the AR space, such as Apple's Vision Pro and Meta's Quest. The new technology will focus on display optics and is seen as the beginning of 'Act 3' for Google in AR.
So happy to see this Magic leap was one of the most promising disrupting startup but it didn't stay up upto the mark. Now with Google partnership it can get distribution and can compete with vision pro and quest. https://t.co/YhX6ocIiQ4
Google is getting serious about XR and mixed reality, so it partnered up with a well-known hardware company to make its next move https://t.co/V3rGgXEBNE
Magic Leap https://t.co/EDU57y9gVm https://t.co/0UjOhZKBS0
It feels like the @magicleap x @Google partnership is the beginning of a pivot to consumer hardware for the masses. Get ready for Act 3, everyone!
Google is back in AR But It's going to be passthrough for a while till there's a new tech at a display optics level 🥽 Unless Google is using Magic Leap as a manufacturer for a Gemini powered MultiModal assistant built into Google Glass 2 👓 https://t.co/TdfzURf5Pb https://t.co/r3GEDE4aJP