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Augmented Reality (AR) faces a marketing challenge due to a lack of incentive for non-AR users. AR users are highly satisfied with the technology. Xreal introduces the Android-based Beam Pro mobile device to enhance AR glasses accessibility. The device aims to address key issues in AR technology. While consumer-based AR endpoints are studied extensively, the enterprise sector currently shows more significant AR impact. Despite positive signals for AR adoption, non-AR users exhibit low interest in adopting the technology.
"Beyond positive signals for AR traction, there are areas for improvement. For example, non-AR users report low likelihood of adopting and explicit disinterest." https://t.co/XN6MhFaJK3
"Though we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen today in the enterprise." https://t.co/rzvqWBJqOr
"This device takes a big step towards solving some major AR gripes." XREAL Beam Pro out to solve some problems for ya! https://t.co/mEcqcPDcTn
Xreal unveils Android-based Beam Pro mobile device to make AR glasses more accessible https://t.co/Crsu8uI9Lc #IoTProductAnnouncements #ARGlasses #Wearables
"AR enhances operational visibility since it leverages real-time data streams to enable monitoring and visualization." https://t.co/wpUR3t7G4g
"AR users indicate high levels of satisfaction." https://t.co/XN6MhFaJK3
"There’s little drive for non-AR users to get that first taste. This boils down to a classic “chicken & egg” dilemma that represents a core marketing challenge for AR." https://t.co/XN6MhFaJK3