The release of new Vision Pro apps has significantly decreased, raising concerns about the growth of XR app ecosystem. Apple is urged to support VR developers for VisionOS. AR is making a substantial impact on enterprise sectors like sports, retail, and advertising, with a focus on AR marketing, commerce, and consumer VR. Apple's Vision Pro is currently more enterprise-oriented despite its consumer marketing emphasis. The retail industry is leveraging AR to enhance the shopping experience, with companies like Perfect Corp., Snap, and 8th Wall leading the way.
"The retail industry is bridging the gap between online and physical shopping with AR. Big AR providers like Perfect Corp., Snap, and 8th Wall are at the forefront, but there’s a niche for more accessible, project-based AR services." https://t.co/P49VAaILfz
"Though Apple Vision Pro’s polished marketing emphasizes consumer use cases – mostly immersive entertainment through massive virtual screens – practical adoption in early days is enterprise-weighted." https://t.co/9PsrrrFODP
"Spatial subsectors seeing the most commercial traction include AR marketing & commerce, as well as consumer VR" https://t.co/CLI2Y0Psvp
"AR isn’t just a technological advancement; it represents a fundamental shift in how industries like sports, retail, and advertising engage with audiences." https://t.co/P49VAaILfz
"Though we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen today in the enterprise." https://t.co/rzvqWBJqOr
Interesting graph showing the spike and then decline of new VisionOS apps. i) Apple need to up their efforts to court existing VR developers. A number of our portfolio companies actively want to port or develop for the device. But there's not much support or contact ... https://t.co/T2vRnF5v2f
This is crazy: New Vision Pro app releases have plummeted... We always talk about the "chicken or the egg" problem for XR apps & hardware... ...it does not appear that the AVP v1 (aka dev kit) has ignited the XR app ecosystem as we might have hoped https://t.co/4JpHE56aEz