Apple's recent 'Crush' ad for the iPad Pro has sparked controversy due to its depiction of the destruction of analog creative tools, leading to significant public backlash. In response, Apple has apologized, learned its lesson, and removed the ad. Samsung has seized the opportunity to mock Apple with its own 'UnCrush' campaign, promoting the Galaxy Tab and emphasizing that 'creativity cannot be crushed.' The ad, a 43-second response, also touches on the role of AI in creativity, further fueling the debate.
Samsung mocks Apple’s controversial “Crush!” iPad Pro ad, saying “creativity cannot be crushed” and then immediately mentioning AI https://t.co/YG4d3AWbh2
Samsung just released a 43-second response to the 'crush' ad Apple was lambasted for last week https://t.co/A0L4VknzWP
Samsung mocks Apple’s crushing iPad Pro ad with its own ‘UnCrush’ pitch https://t.co/yvHjqNR7fF
Days after Apple learned its lesson, apologized, and removed its controversial "Crush" ad for iPad Pro, Samsung is here with another poorly thought out ad promoting Galaxy Tab with AI. #UnCrush #iPad By @hillitech https://t.co/bp8GNdhZqQ
Samsung is mocking Apple again https://t.co/ubrPJJIJ3P
Samsung mocks controversial iPad Pro ad; ‘Creativity cannot be crushed’ [Video] https://t.co/cQrYz8BcZg by @nexusben
Samsung mocks controversial iPad Pro ad; 'Creativity cannot be crushed' [Video] https://t.co/FSyJjvOTSM by @nexusben
Apple’s “Crush” commercial, unveiled last week, has people infuriated by its destruction of analog creative tools. But the same company’s forays into A.I. are more sinister still, writes @phillpstribune. https://t.co/MGdWPPWhsd
Dive into the latest in tech on Today in Tech! Apple's "Crush" ad controversy, TikTok's legal battle, and the role of humans in AI content. Listen now! https://t.co/RaiZWpwdg3 @KeithShawTekGuy #AppleCrush #TikTok #GenAI #AI