Ghazal Alagh's Honasa Consumer Files Petition in Delhi High Court Against Hindustan Unilever's Disparaging Sunscreen Ad

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Published Apr 16, 2025, 06:42 AM

A public dispute has emerged between Honasa Consumer, the parent company of Mamaearth, and Hindustan Unilever (HUL) regarding sunscreen product claims. Ghazal Alagh, co-founder of Honasa, criticized HUL's new advertising campaign, which questions the efficacy of sunscreen products from digital-first brands. In response to the campaign, Honasa Consumer has filed a petition in the Delhi High Court, seeking the removal of HUL's advertisement, which it alleges is disparaging. The legal action highlights the competitive tensions between emerging FMCG brands and established industry giants.

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#Honasa Consumer #Mamaearth #Hindustan Unilever #HUL #Ghazal Alagh #Honasa #Delhi High Court

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Sources

economictimes.indiatimes.com(2)etnownews.com

ETtech

@ETtech

🚨Exclusive: Mamaearth parent moves court seeking removal of HUL ad in sunscreen spat Honasa has approached the Delhi High Court, alleging HUL’s ad campaign is disparaging and seeking its removal or modification, according to sources. By @pranavmukul https://t.co/fa6d3OgMWh

Pranav Mukul

@pranavmukul

🚨BREAKING on @ETtech Mamaearth-parent Honasa Consumer has moved Delhi High Court seeking removal of ad campaign by Hindustan Unilever, which it alleges to be disparaging. HUL's ad campaign questions the efficacy claims of suncreen products by digital-first brands

ET NOW