Advertisers and sportsbooks are gearing up for a record-breaking Super Bowl, with a focus on star-studded and expensive ads. FanDuel CEO Amy Howe and Paramount Global CEO Bob Bakish predict record-setting sales and viewership. The NFL's embrace of sports betting is evident as the Super Bowl nears its Las Vegas debut, reflecting the growing and changing landscape of sports gambling. Commercials are expected to be a big driver of Super Bowl viewership, with advertisers investing heavily to capture the attention of over 100 million viewers. The event is anticipated to draw more interest than the upcoming Valentine's Day holiday, according to a new survey.
Big name advertisers will be pulling out all the stops on Super Bowl Sunday — enlisting high-profile actors, investing in dazzling special effects and, they hope, going for laughs as they seek to win over viewers during game breaks. https://t.co/idWcbIEB0u
Americans are more interested in Sunday's Super Bowl than the upcoming Valentine’s Day holiday, according to a new survey. https://t.co/entNG9qfVP
The Super Bowl could be our biggest collaborative holiday. It's the peak of sports in US, but there’s something for everyone. Even if you’re not into the game, the commercials are the sport and the game are the ads😂 Have fun and be safe everyone, and enjoy the game!
There’s no question about it. The NFL has embraced sports betting as the Super Bowl nears its Las Vegas debut. Not only is sports gambling the new normal, it’s growing and changing — particularly for the casual bettor (@AP, @PSUCurleyCenter) https://t.co/vUt8S9hKMZ
Advertisers will be pulling out all the stops on Super Bowl Sunday as they vie for the eyes of more than 100 million expected viewers. https://t.co/SLIDZxiUfq
Commercials are a big driver of Super Bowl viewership with advertisers putting big loads of cash toward a few seconds of screen time. https://t.co/sovb1X0iL1
More than 110 million Americans will tune into Super Bowl Sunday, even if it is not just for the game. About 22% of Americans are looking forward to the commercials. https://t.co/Dh5vmJ7RL6
The NFL's big game is bigger than ever this year, and advertisers are taking their game to the next level, too. https://t.co/Xaj8QjYUdt
Paramount CEO Bob Bakish discusses the company's partnership with the NFL. https://t.co/OpuDn3o5Eb https://t.co/T30mgYOSJQ
Paramount Global CEO Bob Bakish predicts this weekend’s Super Bowl broadcast on CBS will set records for advertising sales and viewers. https://t.co/KXqTyE3Uma
Advertisers are pulling out all the stops on Super Bowl Sunday — enlisting the biggest actors, investing in dazzling effects and, they hope, going for laughs as they seek to win over viewers. https://t.co/LBqINv3zJI
“There’s no doubt we are going to set some records this year,” FanDuel CEO Amy Howe says on the Super Bowl. “We’re heading into it with phenomenal momentum.” https://t.co/59X9oup2Pt
This year, advertisers are pulling out all the stops with star-studded and expensive ads. https://t.co/7OQDXDPoeb
Sportsbooks across the country are ready to break records as millions of Americans get ready to place their Super Bowl bets. Our @ketchamtv has more. READ MORE: https://t.co/8RaZIFKFYz https://t.co/cFownLK83U