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Netflix is experiencing strong growth in the Asia-Pacific region, particularly in Indonesia, where K-dramas have become highly popular. The streaming giant is now shifting its strategy to produce more local content in Southeast Asia, including Thailand, Indonesia, and the Philippines. This move aims to find the next big hit akin to 'Squid Game.' Netflix's upcoming anthology series 'Tomorrow and I,' set to release later in 2024, explores the mix of science fiction and socially conservative themes in Thailand. Michelle Anindya's report highlights why Netflix is investing in local content in these regions.