Caitlin Clark, recently drafted first overall by the WNBA, has significantly impacted the league's visibility and financial prospects. Following her draft, Clark secured an eight-year deal with Nike potentially worth up to $28 million, reflecting her substantial market appeal. This deal, alongside her ability to attract viewers—evidenced by her new team's decision to broadcast 36 of its 40 games nationally—has led to a 1,170% increase in individual ticket sales for the Dallas Wings. Moreover, the Dallas Wings have sold out of season tickets for the first time since relocating to the city, indicating a surge in local support. Discussions about wage disparities in professional sports have intensified, with Clark's contract at the center, highlighting the ongoing debate over pay equity in women's sports. Additionally, Nike won the race to land Clark, and the Dallas Wings are poised to move to downtown Dallas.
Nike to sign Caitlin Clark to deal as hotly contested sweepstakes comes to end: report https://t.co/92xF2WUSDV
"I earned it, and that's why I'm so proud of it." Now, “the biggest name in women’s basketball is set to sign an eight-year deal worth up to $28 million with the biggest name in sportswear", per @WSJ (🎥: @ESPN) https://t.co/6cRAedJTuo
How much Nike is paying Caitlin Clark with historic shoe contract https://t.co/0zEd8HHkT2 https://t.co/Ywdip9xqm3
USA and Nigeria to Discuss Digital Economy and AI Advancements for Economic Growth https://t.co/NyMTXOD3pC
Hoda and Jenna share upset over Caitlin Clark's WNBA rookie salary: ‘The gap is so jarring’ https://t.co/CVG50J2yrp
Caitlin Clark's massive Nike deal ends the silly debate about her taking a paycut in the WNBA... at least for 99.9% of the population. ⏬ https://t.co/IDGV1dQ75L
LEONARD GREENE | Caitlin Clark’s paltry $76K salary shows WNBA players deserve more money Clark will be just fine. It’s the other women’s basketball players we should be worried about. @leonardgreene https://t.co/2iNhmqpEdL
Caitlin Clark is expected to earn $3.5 million per year from her deal with Nike “The biggest name in women’s basketball is set to sign an eight-year deal worth up to $28 million with the biggest name in sportswear, according to people familiar with the situation.” (Via… https://t.co/Go9vdyaK7R
How Nike won the race to land Caitlin Clark. https://t.co/03fzbvOLUy via @WSJ
Caitlin Clark joining the WNBA has put a spotlight on how underpaid women athletes are compared to their male counterparts. But if there's going to be change, it could take several years for the business to renegotiate the way money flows. https://t.co/PmEQHvY29r
In this weekend's DealBook newsletter: Can the buzz around basketball star Caitlin Clark help the W.N.B.A. become a sustainable business? @LaurenSHirsch & @taniaganguli on the big commercial challenges and opportunities in professional women's sports. https://t.co/KEWaFOT7tz
The Dallas City Council is expected to consider a 15-year deal Wednesday that could see the WNBA’s Dallas Wings relocate from UT- Arlington’s College Park Center to downtown Dallas’ convention center arena. https://t.co/O8utt98sc9
Financial Times @ft: Commodity traders bet on big data and AI - Financial Times. #ArtificialIntelligence #MachineLearning #AI https://t.co/13g8q0J6tu
Dallas is going to get another professional basketball 🏀 team A deal with the WNBA Dallas Wings was inked in a secret City Council meeting a few weeks ago and will be publicly outed in on Wednesday They’ll move from Arlington to Dallas
UPDATE: @DallasWings president and CEO Greg Bibb releases a statement on the possible move to @KBHCCDallas in Downtown Dallas. https://t.co/OGR88W4Ilp https://t.co/KLF3UjV5rw
Financial Times @ft: Can the WNBA Make Money? - The New York Times. #AI #GenAI #ArtificialIntelligence https://t.co/N24ufmkLwV
Dallas Wings to Downtown Dallas? A city council vote could open the door https://t.co/CYs6UP9yMf
Dallas officials poised to approve deal to bring WNBA’s Dallas Wings to downtown arena https://t.co/kqs8WcN6Of
Steph Curry was reportedly involved in Under Armour's pitch to Caitlin Clark. But now, she's on the brink of a deal with Nike worth at least $20 million.
Caitlin Clark's Indiana Fever salary will actually be 'up to $500K' https://t.co/pjRipvysrj https://t.co/Qvgz3Yfmv6
Financial Times @ft: US seeks alliance with Abu Dhabi on artificial intelligence - Financial Times. #GenAI #robotics #aiact https://t.co/QocmR5cCBU
Caitlin Clark's Indiana Fever salary will actually be 'up to half a MILLION', insists WNBA commissioner - after outcry over her base wage of $76,535 after being first pick at the Draft https://t.co/xKNKjn4b6J https://t.co/IyUqxmYzGw
US seeks alliance with Abu Dhabi on artificial intelligence https://t.co/N9PNpI2iUu #ai #artificialintelligence #uae #abudhabi
Biden slams WNBA 'pay gap' amid Caitlin Clark salary controversy. But is there one? https://t.co/NHivf2JYT4 https://t.co/LklR948G4y
Salesforce must be thrilled with Caitlin Clark. They signed this sponsorship deal 5 years ago and probably paid low seven figures. But now, they are getting millions of impressions, and it's instantly the WNBA's most valuable jersey deal. The ROI multiplied overnight. https://t.co/A5Iqnj99RO
US seeks alliance with Abu Dhabi on artificial intelligence https://t.co/9FSdsEjV0t
Dallas Wings CEO Gregg Bibb told WFAA the franchise has sold out of season tickets for the first time since arriving in town. https://t.co/gF7aP6kyPy
“The biggest name in women’s basketball is set to sign an eight-year deal worth up to $28 million with the biggest name in sportswear, according to people familiar with the situation.” https://t.co/62CozAetuz
Caitlin Clark's massive new Nike deal will hopefully end the silly debate about her taking a paycut once and for all.
Meetings at NBA All-Star weekend, Zoom calls, Olympic talk: How Nike won the race to land Caitlin Clark. https://t.co/K5cI2BUr1p
The Caitlin Clark Fever era is already taking over the sports world 🔥 (h/t @HoopsWeiss) https://t.co/nsqb69MbvG
Ahead of Caitlin Clark's WNBA debut, @DallasWings individual ticket sales are up 1,170% https://t.co/vtF9iiooCB
Val and Art Sims discussed the hot topic of wage disparities in professional sports after the WNBA draft drew in massive attention, and Caitlin Clark scored a huge Nike deal. https://t.co/dBwdCARYpl
Recognizing her ability to draw so many new viewers, Clark’s new WNBA team is slated to have 36 of its 40 games broadcast on national television, the league announced on April 10, correctly anticipating the first overall pick. https://t.co/zb7ynZNofX
The PERFECT analogy to explain why Caitlin Clark’s WNBA salary makes sense https://t.co/N0pjTYiRKf https://t.co/K9JoFcp3s8