Ubisoft, the publisher of Assassin's Creed, has suspended its advertising on Twitter, formerly known as X, due to the spread of antisemitism and far-right ideology on the platform. This decision follows similar actions by Apple, Disney, IBM, and Warner Bros. The company also faced criticism for showing pop-up ads in Assassin's Creed games, which it attributed to a 'technical error.' Ubisoft explained that it was trying to promote Assassin’s Creed Mirage but a 'technical error' caused the ads to appear in-game instead of the main menu. The issue was quickly patched.
Ubisoft Says Assassin's Creed In-Game Pop-Up Ads Were A "Technical" Glitch https://t.co/YfMSEidjMb https://t.co/yzD9TfrRIu
Assassin's Creed players started having their games interrupted by full-screen pop-up ads, but Ubisoft says it was a 'technical error' and quickly patched it. https://t.co/yBIsw8m7Tj
Ubisoft Says a 'Technical Error' Is To Blame For Assassin's Creed Pop-Up Ads https://t.co/owjoEQwjUc
Assassin's Creed players started having their games interrupted by full-screen pop-up ads, but Ubisoft says it was a 'technical error' and quickly patched it. https://t.co/rFgyVnewd3
Ubisoft says recent pop-up ads in #AssassinsCreed were caused by a "technical error." 🔍 https://t.co/EXFmXO3rbn #AssassinsCreedMirage #ACMirage https://t.co/dBUQ5aYrl5
Ubisoft blames Assassin's Creed in-game Black Friday pop-up ads on "technical error" https://t.co/VMj4oDPvWR https://t.co/dDjQt2CQq7
Ubisoft claims a ‘technical error’ caused ads to show up mid-game in Assassin’s Creed Odyssey https://t.co/5yfvZcJGUo https://t.co/JpsJpYl4eJ
update: Ubisoft has now explained its pop-up ads. It says it was trying to put an ad for Assassin’s Creed Mirage in the main menu of other Assassin’s Creed games. However, a “technical error” caused the promotion to show up on in-game menus instead https://t.co/uTV3MjXIzj
Ubisoft has said a “technical error” was to blame for a pop-up advert appearing in Assassin’s Creed games for some players this week. https://t.co/6cf56Hr8G8 https://t.co/mNN8USO7nB
Ubisoft blames Assassin's Creed in-game Black Friday pop-up ads on technical error https://t.co/VMj4oDPvWR https://t.co/yciv0EKTAL
Ubisoft Blames 'Technical Error' For Showing Pop-up Ads in Assassin's Creed https://t.co/7fwMGDda3G
After users complained about seeing a fullscreen pop-up ad in Assassin's Creed Odyssey on both Xbox and PlayStation, Ubisoft blames a "technical error" (@tomwarren / The Verge) https://t.co/HGyApre97w 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/GGZNEglgLM
Pop-Ads In Assassin's Creed Were A 'Technical Error' Says Ubisoft https://t.co/gKlhRpcAl6 https://t.co/U2BbKrnlIO
80Level: UPD: Ubisoft claims that pop-up ads for Assassin's Creed Mirage were shown in Assassin's Creed Odyssey due to a technical glitch, Learn more: https://t.co/oizWwDKp4q #games #videogames #business #ubisoft #AssassinsCreed #AssassinsCreedMirage https://t.co/qkftewWJk0
Ubisoft blames ‘technical error’ for showing pop-up ads in Assassin’s Creed https://t.co/G6g9KERH9E
Ubisoft blames ‘technical error’ for showing fullscreen pop-up ads in Assassin’s Creed https://t.co/rV6b2uzqgS https://t.co/xRD3rX60VF
Ubisoft started showing a fullscreen pop-up ad during the middle of Assassin’s Creed Odyssey gameplay this week. Ubisoft tells The Verge it was a "technical error." Full details here: https://t.co/uTV3MjXIzj https://t.co/UTxseHy9hy
80Level: Recently, users have reported that Ubisoft is interrupting their gameplay with pop-up ads for their other games. Details: https://t.co/pfFS6H0wQC #games #videogames #gameinsudtry Preview video by Fab https://t.co/2p2gBh2nQb
Ubisoft Halts All Twitter Advertising https://t.co/JJW3CkwrG4 https://t.co/KJ6AJLSbl6
Ubisoft has "paused" advertising on Twitter. https://t.co/mZKWfbmwua
Ubisoft pauses advertising on X, formerly Twitter - as antisemitism row continues https://t.co/QeMA0MttsS https://t.co/f5E4nIgXJX
Assassin's Creed publisher Ubisoft suspends X advertising The French company joins others in boycotting X, formerly known as Twitter, amid a row over the spread of antisemitism and far-right ideology on the platform https://t.co/45tEs18ADL https://t.co/ccSnnQoht3
Ubisoft pauses advertising on X, formerly Twitter, as antisemitism row continues https://t.co/QeMA0MttsS https://t.co/QuAiAANWMX
Assassin's Creed publisher @Ubisoft is the latest entertainment giant to pull ads from Twitter, following firms like Apple, Disney, IBM, and Warner Bros. Click below to read, via @ggDecrypt: https://t.co/9nOHsjarVL
BREAKING: Ubisoft suspends its ads on X
Ubisoft Halts Twitter Ads, Joining IBM, Apple, Disney, Warner Bros. ► https://t.co/fNgNFqbAxK https://t.co/fNgNFqbAxK