A recent survey conducted by Piper Sandler revealed that a significant majority of US teenagers own an iPhone and intend to purchase another one in the future. Out of the 9,193 teenagers surveyed, 87% owned an iPhone, and 88% expressed their intention to buy another iPhone. The survey also highlighted that teenagers are increasingly adopting virtual reality (VR) devices and purchasing beauty cosmetics at the highest level since 2019. Furthermore, the survey found that YouTube has surpassed Netflix as the top video source for teens. Approximately 29.1% of teenagers' daily video consumption time is spent on YouTube, while Netflix accounted for 28.7%. This marks the first time YouTube has overtaken Netflix in this regard. The survey also revealed that TikTok dominates among teenagers, and Nike remains the top clothing brand for this demographic. Additionally, Chick-fil-A was ranked as the preferred restaurant, and e.l.f. Beauty leads among cosmetic brands. The survey results also indicated that Apple products are highly popular among teenagers, with 87% of respondents owning iPhones and 88% planning to purchase another iPhone in the future. Apple Pay was found to be more popular among teenagers from wealthy households, with 42% using it compared to 27% using Cash App. In summary, the Piper Sandler survey highlights the strong presence of Apple products among teenagers, the increasing adoption of VR devices and beauty cosmetics, and the growing preference for YouTube over Netflix as the top video source for teens.
Teens' Friendship Ended With Netflix, Now YouTube Is Their Best Friend https://t.co/obFKZ38e6J https://t.co/cOd2qruNWw
YouTube passes Netflix as top video source for teens https://t.co/KtNFTvyXeE
A new survey from @Piper_Sandler shows just how much Gen Z loves Apple: • 87% own iPhones • 88% say their next phone will be an iPhone • Top watch brand for teens from wealthy households • 42% use Apple Pay compared to 27% using Cash App
YouTube's ability to serve ever more focused high-value niches is unrivaled. It's Darwinian ecosystem keeps surfacing new and unexpected creativity. $GOOGL YouTube passes Netflix as top video source for teens https://t.co/zWSYWFCPc8
Teenagers in the United States say they watch more video on YouTube than Netflix, according to a new survey from investment bank Piper Sandler. https://t.co/RcUcTm7ezf
Piper Sandler survey of 9,000+ US teens: 29.1% of their daily video consumption time is on YouTube, beating Netflix for the first time at 28.7%, and ~7% on Hulu (@kifleswing / CNBC) https://t.co/Iq2n95tSAc 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/guPGLFa6zF
YouTube passes Netflix as top video source for teens https://t.co/HRegy8xoDs
YouTube passes Netflix as top video source for teens https://t.co/xeKPvSdIPl
According to the latest teen-focused survey from Piper Sandler, young people are adopting VR devices and buying beauty cosmetics at the highest level since 2019. https://t.co/Gbl24CejC0
Teens love Apple products — except for this one, according to a new survey 🎶 https://t.co/IovTDjEwwB
Piper Sandler unveils its 46th Teens Survey. 👫 9K US teens surveyed 💰 Spending drops 1% Y/Y Insights: 🤳 TikTok dominates 📱 87% own an iPhone 👟 NIKE stays #1 in clothing 🍿 Netlfix & YouTube far ahead 🍗 Chick-fil-A tops restaurants 💄 e.l.f. Beauty leads cosmetic brands https://t.co/tgrzTG53R0
The share of U.S. teens who own iPhones is at near record levels, according to a survey by Piper Sandler. https://t.co/IUdY0i9FyL
According to the latest teen-focused survey from Piper Sandler, young people are adopting VR devices and buying beauty cosmetics at the highest level since 2019. https://t.co/0qiocgY1vI
For the survey, Piper Sandler included 9,193 teenagers across the US, aged 15.7 years old. The results are as follows: 87% of US teenagers owned an iPhone, and 88% said they intended to buy another in the future. https://t.co/p8iLGyv3pg