Roku is exploring new avenues to expand its advertising business, as evidenced by a recent patent application. The company aims to leverage its smart TVs' technology to display ads on HDMI-connected devices, such as gaming consoles and other streaming devices, whenever they are paused. This innovative approach involves monitoring HDMI devices running on Roku smart TVs, intercepting the picture to display Roku's own advertisements when the device detects a pause in activity. The patent suggests that pauses could be identified by analyzing video and audio feeds, enabling Roku to show ads not only on its own platform but also on third-party devices like Xbox or Apple TV. While Roku intends for these ads to be as unobtrusive as possible, the move marks a significant step in the company's efforts to integrate advertising more deeply into the user experience.
Roku is toying with placing ads over your TV's HDMI input https://t.co/MTxqMajCak by @nexusben
Roku reportedly wants these ads to be as unobtrusive as possible https://t.co/iGlqf1jfXc https://t.co/X8hvninP2G
Roku patent suggests it wants to show ads even when you're using third-party streaming devices https://t.co/iGlqf1jfXc https://t.co/PtN7bBGXUw
Roku's New HDMI Tech Could Show Ads When You Pause Your Game https://t.co/1UcpAjz3kY
Roku looks into serving you ads on whatever you plug into its TVs https://t.co/mJXf4a7rKu
Roku TVs May Soon Show Ads When You Pause Shows or Games https://t.co/FQOshyu4mC
The streaming TV company Roku filed a patent suggesting it wants to show ads through devices connected to its TVs with HDMI. When you pause your game or movie, you'll see an ad: https://t.co/wAOANp9kK3 #Roku #patent #tech #technews #technology https://t.co/hxltMVlKcq
A pending Roku patent suggests displaying ads on its smart TVs whenever you've paused your game. https://t.co/CAuOrtOxK2
Roku wants to show you ads whenever you press pause https://t.co/dXnkGvXaKd
Roku explores taking over HDMI feeds with ads (on a Roku TV), such as displaying ads on the screen when a video game is paused Pauses could be identified by grabbing frames of the video feed as well as monitoring the audio feed https://t.co/VttHRlUcOG https://t.co/kOPU7SSBsX
Roku’s New HDMI Tech Could Show Ads When You Pause Your Game https://t.co/4Ov4RQWtoV https://t.co/D6HDoCceuF
A patent application by Roku describes the ability to monitor HDMI devices (like consoles) running on its smart TVs, and intercept the picture to display its own ads when it sees they've been paused. https://t.co/M0DlSw3CuW https://t.co/cD3RMwewt1
Roku may eventually send ads to your Xbox or Apple TV, patent filing suggests https://t.co/5m8m2DRnrC https://t.co/Pd1CCviw72
Your Roku TV could soon show you ads every time you hit pause — even on other devices https://t.co/9idw5HZ75t
Roku is looking for more ways to expand its advertising business as a new patent proposes that the company would enable ads on HDMI devices connected to its TVs, with advertising being displayed if the third-party device goes idle. https://t.co/Idf0NqBFbr https://t.co/uR89ZjoDuh
We've put together lots of ways for you to get more out of your Roku device. https://t.co/88fBI9IrBv
How to Access Roku's Secret Screens https://t.co/a6HYz24nhs