Red Lobster's $20 all-you-can-eat shrimp deal, known as 'Endless Shrimp,' led to an $11 million loss for the company due to its overwhelming popularity. The promotion became so popular that the company had to increase the price to $25 for customers. Red Lobster's corporate parent attributed the bigger losses to the deal being too cheap. The offer, running for 18 years, vastly underestimated consumer demand and contributed to significant losses. The company has now limited the offer to Mondays only, moving away from the 'all day, every day' promotion.
Looks like Red Lobster hired an executive from @MoviePass... More seriously, the contribution margin is a key input of the CBCV model. "Red Lobster’s Popular Endless Shrimp Deal Ate Into Its Profits" https://t.co/DqDr7VeVyM
endless shrimp almost ended the company 🦐 How Red Lobster’s “Endless Shrimp” Nearly Cost the Company Everything https://t.co/tKjYvafmU9
Crab Fried Rice, Minced Pork with Fried Egg, Papaya Salad, and Rice. All of this for $10, delivered to my front door 🤯 This would cost $40-50 in America, with a $15 delivery fee and $10 tip 😅 https://t.co/y5SYKcGGmg
$680 for a large fry. we are living in the Great Depression https://t.co/7uEh3x9NqE
🍤 Red Lobster blames Endless Shrimp deal for its reported $11 million operating loss in Q3. They've moved from offering it "all day, every day" to just Mondays. Thoughts?
Red Lobster vastly underestimated how much shrimp people could eat—but it still may be a marketing win. https://t.co/cP21B44yA0
Red Lobster vastly underestimated how much shrimp people could eat—but it still may be a marketing win. https://t.co/T8Hj3D6Ayx
Unlimited deals at restaurants may attract customers, but for chains like Red Lobster, they can be costly. The popular "Endless Shrimp" offer, running for 18 years at $20, ended up costing the company millions due to its overwhelming popularity. https://t.co/SLwrICfzLZ
Red Lobster’s Popular Endless Shrimp Deal Ate Into Its Profits https://t.co/vrDgWjHJkJ
Red Lobster's corporate parent says a $20 all-you-can-eat shrimp deal was too cheap and contributed to bigger losses for the company. https://t.co/0W34PTJDGB
.@redlobster's endless shrimp deal for $20 will now cost customers $25 due to the promotion becoming too popular. The chain restaurant experienced an $11 million loss in the last quarter after the offer received an overwhelming response by consumers. https://t.co/pHCBqchmxb https://t.co/s6qRIZETg0
Promises of unlimited or endless anything at a restaurant chain can seem like a good deal for customers. But for restaurants, maybe not. For the seafood chain Red Lobster, an unlimited deal actually cost the company millions because it was too popular. https://t.co/gNykdy7MlM
Red Lobster's corporate parent says a $20 all-you-can-eat shrimp deal was too cheap and contributed to bigger losses for the company. https://t.co/Y9MpK76ArC
Red Lobster's endless shrimp deal was too popular, company says https://t.co/Q456o0Q2Y0 https://t.co/PwlAd4CtU0
Red Lobster's endless shrimp deal was too popular, company says https://t.co/ypYNwpcJo2 https://t.co/dQmig2GxuQ