Netflix Co-CEO has publicly described the Apple Vision Pro as 'subscale' and currently not relevant to the company's user base, indicating that Netflix will not be investing in an app for the device at this time. The co-CEO mentioned the need to be cautious about investing in areas that do not yield a significant return. The absence of a Netflix app on the Vision Pro is based on the assessment that the device is not sufficiently mainstream or relevant to most of Netflix's members. The comments were made during an interview with Stratechery and have been reported by multiple tech news outlets.
Netflix says it has no plans to develop an app for the Vision Pro as the device is "so subscale that it’s not really particularly relevant” to subscribers Users will have to access Netflix through Safari on the device. YouTube and Spotify will also not develop apps https://t.co/JBEFEwK2gW
Netflix Not Developing App for Vision Pro Because Headset is 'Subscale' and 'Not Relevant' to Subscribers https://t.co/cXfSamA2EH https://t.co/i0mAwEXTD3
The co-CEO of Netflix gave his reasoning for why it isn't supporting Apple Vision Pro at launch: https://t.co/SEcUMQfwUV
Netflix co-CEO says the app isn't on Apple's Vision Pro because it isn't worth their time yet https://t.co/oHxARQWj7W
Netflix CEO on Vision Pro App Snub: “not particularly relevant to our members” Read why👉https://t.co/qIboBzYbVh https://t.co/xxc4mPhHJO
Netflix Co-CEO Calls Vision Pro 'Subscale' and Wonders If Anybody Would Actually Use It https://t.co/2B0UZ5T2AA
Read the full interview with Netflix's co-CEO discussing the Vision Pro from @benthompson on @stratechery: https://t.co/vTgbJzzQf7 https://t.co/3ev2qo5ci5
Netflix says they didn't make an app for Apple Vision Pro because it's irrelevant to their users right now https://t.co/tRPSSwCLgx
really interesting interview of Netflix CEO at Stratechery today. Why Netflix isn't on Vision Pro? "the device is so subscale that it’s not really particularly relevant to most of our members." https://t.co/vT3o0bhVGI
Netflix co-CEO on lack of a Vision Pro app: "We have to be careful about making sure that we're not investing in places that are not really yielding a return, and I would say we'll see where things go with Vision Pro.” Not unchecking a box to enable their iPad app is a huge…
Netflix says Vision Pro is too 'subscale' for it to care about https://t.co/dUPxeWOYSR by @ChanceHMiller
Apple Vision Pro has been deemed irrelevant to Netflix users according to the company's CEO, but "we'll see where things go." #Apple #Netflix By @hillitech https://t.co/hOfPGNz0gy
Netflix Co-CEO Calls Vision Pro 'Subscale' and Wonders if Anybody Would Actually Use It https://t.co/aa3PRK1eGu https://t.co/qZ32cB2vdv
Like Netflix, YouTube also didn't make an Apple Vision Pro app and is opting out of making its iPad app available: https://t.co/Ghmm3R0ibc
Netflix, Spotify, and YouTube are all sitting out the Vision Pro launch. Apple shouldn't be surprised. https://t.co/1YF83VKX9n