The developers of Monopoly Go spent a staggering amount on marketing, surpassing the budget for The Last of Us 2 and Spider-Man 2. The marketing budget for Monopoly Go is nearly half a billion dollars, indicating significant investment in promoting the casual mobile app.
Monopoly Go Spent More on Marketing Than Sony Spent to Make Spider-Man 2 https://t.co/H0CfaQFUfC https://t.co/nZRuEKYeTO
Spending *nearly half a billion* just to get users for a casual mobile app based on a household name game brand sure suggests App Store discovery is utterly broken. https://t.co/RcWu6LyOpS
The numbers behind Monopoly Go's marketing budget is wild: https://t.co/fqlol2jiuB https://t.co/mHThZGHErl
Monopoly Go Spent Almost $500 Million On Marketing, More Than Spider-Man 2's Dev Budget https://t.co/ZOI2kOyZSt https://t.co/WC7ARXmHfg
Monopoly Go Devs Spent More On Marketing Than It Cost To Develop The Last Of Us 2 https://t.co/8lzNOJeZ6S https://t.co/cyXc41iiWA