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Levi's CEO, Chip Bergh, has suggested an unconventional method for cleaning jeans - wearing them into the shower instead of using a washing machine. This suggestion comes as part of Levi's efforts to promote sustainability and reduce water usage. Bergh's recommendation has sparked interest and raised eyebrows among denim experts who have long advised against washing jeans frequently. In addition to this, Bergh also admitted that his biggest mistake as CEO was not firing the wrong people fast enough. The CEO's unique approach to jeans cleaning and his focus on sustainability have garnered attention and sparked discussions.
Now Levi's climate-conscious CEO - who admits to never using a washing machine - suggests a new bizarre way to clean your jeans to save the planet https://t.co/hrJxCNulAo https://t.co/nzNhdIYuJv
Levi's CEO says his biggest mistake was not firing the wrong people fast enough https://t.co/NUuEj6UomN
Levi’s CEO Suggests Wearing Your Jeans in the Shower to Help Save the Planet https://t.co/5xWQc6SEOv https://t.co/BbpwZEeEMP
For years, denim experts have been telling people to stop washing their jeans. But Levi’s CEO Chip Bergh recently gave another odd option for cleaning your pants. https://t.co/V3kqZJPAh7
Levi's CEO says he washes his jeans by wearing them into the shower — never in the washing machine https://t.co/jJ33soBPjt