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Google's Performance Max ad platform now includes generative AI features and AI-powered tools, set to transform ad creation. The company is also enhancing its Vertex AI Search and testing AI features for YouTube. However, the FTC is asserting its regulatory role over AI, warning of potential scams. The SEC is also concerned about AI's potential to cause financial instability, and it's facing pushback on its plan to police AI investment advice. Meanwhile, AI is becoming a critical tool in cyber security, with both attackers and defenders racing to up their game.