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Google is making changes to its Chrome browser by disabling third-party cookies for a small percentage of users worldwide. This move is part of its Privacy Sandbox initiative, which aims to phase out third-party cookies responsibly. The company is allowing select sites to delay the phase-out, creating new tools for essential functions, and giving developers time to adapt. Ad executives and industry experts are sharing their views and considering the implications of this significant change. Meanwhile, the browser Brave is promoting its enhanced privacy protections, including blocking third-party cookies and tracking methods by default.
Don’t settle for Chrome’s watered-down privacy protections. Brave blocks third-party cookies, fingerprinting and other tracking methods for all users by default. https://t.co/XoYo7CleuC
Nine questions to consider as Google starts its move away from third-party cookies. https://t.co/piQfiExT8c
Google announced its new feature which is part of its Privacy Sandbox initiative to responsibly phase out third-party cookies, which involves creating new tools for sites that serve essential functions and granting developers time to adapt. https://t.co/V7yQdVL2LV
Google is allowing select sites to delay phase out of third-party cookies via @nicola_agius https://t.co/bxXXnNQZ3t
Google is disabling third-party cookies for 1% of its Chrome users worldwide. Digiday asked ad execs to share their unfiltered views on the latest change. https://t.co/OKtEhDlcdZ